Marketing and Brand Strategist

Best Offer KC Homebuyer is not a traditional real estate company. We're on a mission to help thousands of distressed Kansas City homeowners leave the hassle behind, while elevating the communities we serve.

We are seeking a strategic, big-picture marketing thinker to help define how our brand shows up in the marketplace—not just by spending more, but by communicating smarter.

This role is designed for a creative strategist with an agency or media background who is ready to step out of execution-only work and take ownership of brand direction, messaging, and campaign strategy across TV, radio, digital, and direct mail. You will work alongside a strong in‑house execution team to bring ideas to life—your role is to lead the thinking, shape the message, and challenge the status quo.

Your 2 Things

Build a brand people trust

Maximize lead volume through innovative marketing strategy

Essential Duties, Functions, And Responsibilities
Brand Strategy & Positioning

Develop and refine Best Offer KC's core messaging, voice, and market positioning.

Clearly define and segment target audiences (distressed homeowners, investors, etc.) and align messaging accordingly.

Ensure brand consistency across all channels, campaigns, and touchpoints.

Identify opportunities to differentiate from "we buy houses" competitors through education and trust-based messaging.

Campaign Strategy & Media Integration

Conceptualize and lead multi-channel marketing campaigns across:

TV

Radio

Digital (paid + organic)

Direct mail

Collaborate with media vendors and partners to ensure campaigns are strategically aligned and performance-driven.

Develop campaign themes, hooks, and messaging angles that resonate emotionally and drive action.

Identify opportunities to expand into new channels or improve performance in existing ones.

Creative Direction & Messaging

Lead the development of high-impact marketing concepts, headlines, and campaign narratives.

Provide direction and feedback to internal team members and vendors on:

Creative assets

Copywriting

Video and visual storytelling

Ensure all messaging aligns with company values:

Helping people out of difficult situations

Providing clarity and options

Elevating Communities

Performance Analysis & Strategic Optimization

Analyze campaign performance across channels and recommend data-driven strategic adjustments.

Identify what is working, what is not, and where to double down.

Work with internal team to improve lead quality, conversion rates, and cost efficiency.

Vendor & Cross-Functional Collaboration

Work directly with:

Media buyers

Marketing vendors

Internal marketing team (including execution roles)

Act as the strategic bridge between leadership vision and execution.

Collaborate with sales and operations teams to ensure marketing aligns with real-world customer experience.

Innovation & Growth Initiatives

Continuously bring new ideas for:

Brand awareness

Lead generation

Community engagement

Stay ahead of market trends, competitor strategies, and emerging marketing opportunities.

Challenge existing approaches and push for smarter, more effective strategies.

Education & Related Experience

A high school diploma or equivalent GED is required.

A bachelor's degree in marketing, business administration, or a related field is required.

A minimum of five years of related experience is required.

Knowledge, Skills, And Abilities

Extensive knowledge of multi-state advertising, media buying, analytics, branding, continued brand development, and sales funnels.

Advanced knowledge of data entry, data processing, and communication tools including Microsoft Suite, Google Docs, and Salesforce.

An expert eye for design and detail.

A highly motivated individual with a go-getter attitude that is dedicated to personal growth and development.

Strong interpersonal, communication, customer service, and leadership skills.

A meticulous, organized individual with the ability to juggle multiple jobs and resolve issues.

Ability to work and perform in a fast-paced, quickly evolving organization with little supervision.

Ability to grow an online community and nurture super fans.

Ability to lead and develop company talent.

Salary: $70,000 - $95,000 per year

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