DR Copywriter

Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000

* we will also consider W-2 and/or part time candidates

Role Overview

We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.

This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.

For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.

If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.

What You'll Own
Direct Response Copy (Core Focus)

Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
Email & SMS campaigns and flows
Landing pages and product detail pages
Advertorials and funnels
Develop high-performing hooks, angles, and messaging frameworks
Partner with creative and media teams to concept and iterate ad creative
Continuously test variations (headlines, offers, positioning) to improve KPIs
Analyze performance data and translate insights into new copy directions
Testing & Optimization Own copy testing roadmap and iteration cycles
Identify winning messaging and scale it across channels
Balance speed and quality-shipping frequently while improving performance
Temporary Blog & SEO Support (5-6 months) Write or support blog content aligned with SEO and brand goals
Translate product and customer insights into educational, conversion-aware content
Collaborate with SEO or content teams to maintain consistency in voice and messaging
What Success Looks Like

Your copy directly improves conversion rates, CTR, and CAC efficiency You consistently generate new winning angles and hooks
You contribute to scalable creative that drives measurable revenue growth
You operate with a test → learn → iterate mindset, not "one-and-done" writing
What You Bring 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
Proven track record of writing copy that drives measurable results
Deep understanding of:
Customer psychology and buyer intent
Offers, hooks, and urgency
Paid social and lifecycle marketing ecosystems
Experience working closely with paid media, creative, or growth teams
Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)
Bonus Points Experience in DTC, CPG, or subscription businesses
Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
Exposure to SEO or long-form content strategy
How You Work You think like a marketer, not just a writer
You move fast and iterate faster
You care about performance over opinions
You're constantly studying what's working in the market-and applying it
Why This Role is Different
This isn't a traditional copywriting role. You won't be writing in a vacuum-you'll be: Directly tied to revenue and growth
Collaborating with a performance-driven team
Shipping work that gets tested, measured, and scaled