Marketing Operations Manager + Brand Manager
NHS INC, Santa Cruz, CA, United States
Marketing Operations Manager + Brand Manager
About Us
NHS Inc., based in Santa Cruz, California, has been part of skateboarding for over 50 years. We build and support iconic brands like Santa Cruz Skateboards, Independent Trucks, Creature, OJ Wheels, MOB Grip, Slime Balls, Bronson Speed Co., and more.
Our goal is simple: be the most innovative and sought‑after skateboard company in the world.
We stay close to skateboarding, not from the sidelines but from within. Our brands are shaped by the riders, creators, and communities pushing things forward every day.
That energy drives everything we do, from product to marketing to how we show up as a company.
We bring that same mindset to our team. We believe in progression in your work, your career, and your life. If you’re wired that way, you’ll feel at home here.
Location/Work Style:
Please note this is a Full‑Time, Hybrid position at our Santa Cruz, CA headquarters, but we are open to remote possibilities for the right candidate.
About the Role
We’re looking for a systems‑driven, performance‑oriented marketing leader to help bring structure, clarity, and accountability to our marketing organization, while also leading two of our brands, Ricta Wheels and Krux Trucks.
You’ll spend the majority of your time improving how marketing works across the company, planning, reporting, and cross‑functional execution, while also ensuring Ricta and Krux are focused, consistent, and growing.
What You’ll Do
1. Lead Marketing Operations (Primary Focus)
Build and improve company‑wide marketing planning systems tied to product drops and sales cycles
Establish and maintain clear campaign frameworks and workflows across teams
Define, track, and report on core marketing KPIs
Deliver monthly performance insights with clear recommendations
Analyze D2C (Skate Direct), campaign, and product performance data
Improve and standardize use of marketing tools, reporting systems, and workflows
Ensure alignment across Marketing, Sales, Creative, and DTC teams
2. Own Brand Management – Ricta Wheels & Krux Trucks
Lead brand positioning, strategy, and execution
Drive revenue growth and contribution margin
Ensure consistent, authentic brand storytelling
Align marketing with product pipeline and sales priorities
Build focused, disciplined marketing plans (quality over quantity)
3. Oversee Social Media (Not Hands‑On)
Manage and guide Social Media Specialist
Ensure consistent posting cadence and content direction
Monitor performance (engagement, reach, watch time)
Provide feedback and optimise approach over time
4. Own Email Marketing as a Subject Matter Expert
Establish best practices across all brands
Improve email performance and revenue contribution
Analyze and optimise: Open rates, Click‑through rates and Campaign effectiveness
Partner cross‑functionally to align email with campaigns and product launches
Ensure high standard for execution & segmentation
Build seasonal and annual marketing calendars
Ensure campaigns are ready ahead of: Prebooks and Product Launches
Maintain discipline and prioritisation
What Success Looks Like
Marketing runs on clear systems, not chaos
Campaigns are aligned, on time, and effective
Data drives decisions, not opinions
Ricta and Krux show steady, profitable growth
Teams are aligned and executing with clarity
What We’re Looking For
Strong marketing operations and analytics mindset
Experience building processes, systems, and reporting frameworks
Ability to connect marketing to sales and product performance
Proven experience managing or leading a brand
Strong cross‑functional leadership and communication skills
Comfortable working in a fast‑moving, product‑driven environment
Role Breakdown
65–75% Marketing Operations
25–35% Brand Management
What You Get:
We offer competitive compensation, including incentive and profit‑sharing bonuses, comprehensive health coverage, a 401K plan, and paid time off.
More importantly, you’ll be part of a company that has helped shape skateboarding for decades. Our brands, products, and riders have influenced generations, and our employees play a direct role in that legacy every day.
NHS is built for the long term, and many of our team members have spent years, even decades, growing their careers here. We value creativity, collaboration, and people who care deeply about what they do.
If you’re looking to do meaningful work with passionate people in an industry you love, you’ll feel at home here.
Physical Requirements
This position requires the ability to sit for extended periods, operate standard office equipment, and engage in frequent verbal and written communication. Occasional walking, bending, or lifting up to 10 pounds may be required. Visual acuity for computer work and reading printed materials is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr
About Us
NHS Inc., based in Santa Cruz, California, has been part of skateboarding for over 50 years. We build and support iconic brands like Santa Cruz Skateboards, Independent Trucks, Creature, OJ Wheels, MOB Grip, Slime Balls, Bronson Speed Co., and more.
Our goal is simple: be the most innovative and sought‑after skateboard company in the world.
We stay close to skateboarding, not from the sidelines but from within. Our brands are shaped by the riders, creators, and communities pushing things forward every day.
That energy drives everything we do, from product to marketing to how we show up as a company.
We bring that same mindset to our team. We believe in progression in your work, your career, and your life. If you’re wired that way, you’ll feel at home here.
Location/Work Style:
Please note this is a Full‑Time, Hybrid position at our Santa Cruz, CA headquarters, but we are open to remote possibilities for the right candidate.
About the Role
We’re looking for a systems‑driven, performance‑oriented marketing leader to help bring structure, clarity, and accountability to our marketing organization, while also leading two of our brands, Ricta Wheels and Krux Trucks.
You’ll spend the majority of your time improving how marketing works across the company, planning, reporting, and cross‑functional execution, while also ensuring Ricta and Krux are focused, consistent, and growing.
What You’ll Do
1. Lead Marketing Operations (Primary Focus)
Build and improve company‑wide marketing planning systems tied to product drops and sales cycles
Establish and maintain clear campaign frameworks and workflows across teams
Define, track, and report on core marketing KPIs
Deliver monthly performance insights with clear recommendations
Analyze D2C (Skate Direct), campaign, and product performance data
Improve and standardize use of marketing tools, reporting systems, and workflows
Ensure alignment across Marketing, Sales, Creative, and DTC teams
2. Own Brand Management – Ricta Wheels & Krux Trucks
Lead brand positioning, strategy, and execution
Drive revenue growth and contribution margin
Ensure consistent, authentic brand storytelling
Align marketing with product pipeline and sales priorities
Build focused, disciplined marketing plans (quality over quantity)
3. Oversee Social Media (Not Hands‑On)
Manage and guide Social Media Specialist
Ensure consistent posting cadence and content direction
Monitor performance (engagement, reach, watch time)
Provide feedback and optimise approach over time
4. Own Email Marketing as a Subject Matter Expert
Establish best practices across all brands
Improve email performance and revenue contribution
Analyze and optimise: Open rates, Click‑through rates and Campaign effectiveness
Partner cross‑functionally to align email with campaigns and product launches
Ensure high standard for execution & segmentation
Build seasonal and annual marketing calendars
Ensure campaigns are ready ahead of: Prebooks and Product Launches
Maintain discipline and prioritisation
What Success Looks Like
Marketing runs on clear systems, not chaos
Campaigns are aligned, on time, and effective
Data drives decisions, not opinions
Ricta and Krux show steady, profitable growth
Teams are aligned and executing with clarity
What We’re Looking For
Strong marketing operations and analytics mindset
Experience building processes, systems, and reporting frameworks
Ability to connect marketing to sales and product performance
Proven experience managing or leading a brand
Strong cross‑functional leadership and communication skills
Comfortable working in a fast‑moving, product‑driven environment
Role Breakdown
65–75% Marketing Operations
25–35% Brand Management
What You Get:
We offer competitive compensation, including incentive and profit‑sharing bonuses, comprehensive health coverage, a 401K plan, and paid time off.
More importantly, you’ll be part of a company that has helped shape skateboarding for decades. Our brands, products, and riders have influenced generations, and our employees play a direct role in that legacy every day.
NHS is built for the long term, and many of our team members have spent years, even decades, growing their careers here. We value creativity, collaboration, and people who care deeply about what they do.
If you’re looking to do meaningful work with passionate people in an industry you love, you’ll feel at home here.
Physical Requirements
This position requires the ability to sit for extended periods, operate standard office equipment, and engage in frequent verbal and written communication. Occasional walking, bending, or lifting up to 10 pounds may be required. Visual acuity for computer work and reading printed materials is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr