Digital Content Specialist – Urban Pathways, Inc. | New York, NY | $27.39–$36.99

Digital Content Specialist – Urban Pathways, Inc. | New York, NY | $27.39–$36.99/hour
Urban Pathways, Inc. is seeking a Digital Content Specialist to oversee its digital content strategy and communications activities. This full-time hybrid role (4 days in office, 1 day remote) offers competitive pay, comprehensive benefits, and the opportunity to contribute to transformative change in the lives of New York City’s most vulnerable residents.

Job Title: Digital Content Specialist

Location: 575 8th Ave, 16th Floor, New York, NY 10018

Pay: $27.39–$36.99 per hour (based on experience, education, and skills)

Job Type: Full-Time

Contract Type: Permanent

Work Arrangement: Hybrid (4 days in office, 1 day remote)

Closing Date: Not specified (apply promptly)

About Urban Pathways
Since 1975, Urban Pathways has engaged New York City’s unhoused adults, providing essential support and fostering environments where individuals can discover their strengths and redefine their narratives. The organization is committed to “lighting the path home, one person at a time.”

Job Summary
Reporting to the Marketing and PR Manager, the Digital Content Specialist will manage the organization’s digital content strategy, create and oversee website, email, and social media content, and ensure brand consistency across all communications. The role also involves graphic design, donor communications, and supporting event planning and execution.

Key Responsibilities

Lead development of social media, email marketing, and website management strategies

Implement a cross-platform content calendar to expand online presence and advocacy

Generate social analytics reports and research best practices to maximize donor engagement

Design marketing collateral (emails, social posts, website assets, event materials, press releases)

Draft and update donor/prospect correspondence (direct mail, web blasts, acknowledgments)

Maintain internal staff communications resources (intranet, forms, organization charts)

Monitor marketing and communications data, preparing reports as required

Support development and communications department with events and key projects

Attend staff meetings, trainings, and supervisory sessions

Candidate Requirements
Education & Experience:

3–5 years of relevant experience

Advanced computer skills, including Adobe Creative Suite

Experience with social media management tools (e.g., Hootsuite)

Website and social media management experience

Exceptional writing, editing, layout, and design skills

Ability to multi-task and manage competing priorities in a fast-paced environment

Strong organizational and planning abilities

Self-directed yet collaborative team player

Physical Capabilities:

Ability to travel via public transportation to program sites and other locations

Healthcare coverage: medical, dental, and vision insurance

Retirement savings: 403(b) plan and 401(a) with employer contribution

Generous paid time off (vacation, holidays, personal days)

Flexible work arrangements for work-life balance

Employee wellness programs (fitness and mental health support)

Employee Assistance Program (EAP) for confidential counseling

Employee recognition programs

Application Process
Applications must be submitted directly to Urban Pathways, Inc. .

How to Apply:

Prepare your CV highlighting digital content, communications, and design experience.

Include a cover letter emphasizing writing, design, and social media management skills.

Submit via the Urban Pathways careers portal or job posting.

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