The Farmer’s Dog, Inc. is hiring: PR Manager in New York

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly‑made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct‑to‑consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much‑needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In
This role will be responsible for implementing a strategy to build a positive reputation for The Farmer’s Dog through a range of channels and media engagements in partnership with our VP of PR & Comms. Working with an array of internal colleagues, the PR Manager will be an all‑around storyteller and oversee press releases, media outreach, content creation and more across all platforms, including social media.

The PR Manager will support critical brand‑building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, events, brand reputation and more. The PR Manager will collaborate regularly with Brand, Social Media, Partnerships, Influencer, Growth/Marketing groups, as well as working with executive leadership.

This is an exciting opportunity for someone to bring their expertise in PR, strong verbal and written communications skills and media management to always look for new ways to tell a story. You’re nimble, collaborative, detail‑oriented, and — most importantly — you love dogs!

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long‑term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper‑focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You’ll Make An Impact

Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications

Oversee the creation of press materials, including press releases, media kits, and executive briefing documents

Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively

Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets.

Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity

Represent The Farmer’s Dog at trade shows and events to build brand visibility and network with key stakeholders

We’re Excited About You Because

You have 7+ years of experience in public relations, with a focus on strong brands and/ or high‑growth working environments

You have a deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way

You are detail‑oriented and proactive, you thrive as a self‑starter and excel in managing multiple projects simultaneously

You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration

You are an excellent communicator (verbal and written)

You have a deep understanding of social media platforms and influencer engagement

You are an owner, have excellent problem‑solving skills and can prioritize tasks effectively

You are able to build strong cross‑functional relationships, effectively facilitate discussions and drive consensus

Office Guidelines
We are an in‑office culture, made of in‑office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

A Few of Our Best Benefits

Dog‑friendly office in SoHo

Market‑competitive compensation and equity packages

Comprehensive Healthcare, Dental, and Vision

Company supported mental health benefits

12 week paid parental leave

Competitive 401k plan with company match

Flexible PTO

Discounted fresh food for your pup

Your pet interrupting video calls (and in‑person meetings) is now a feature, not a bug

Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.

We’re Here to Help
We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com.

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

NYC Pay Range

$100,000 - $115,000 USD

#J-18808-Ljbffr

In Summary: The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals . The PR Manager will be responsible for implementing a strategy to build a positive reputation for The Farmer's Dog through a range of channels and media engagements .

En Español: Farmer's Dog nace de una misión para cambiar el panorama de la salud de las mascotas, proporcionando a los perros y sus seres humanos cuidados honestos, inteligentes y simples. Estamos empezando por mejorar radicalmente la industria de alimentos para animales de compañía de US$90 mil millones, reemplazando bolsas de pellets altamente procesadas con un servicio de suscripción personalizado que envía comida completa y equilibrada y recién hecha directamente a los clientes. Trabajando con una variedad de colegas internos, el Gerente de Relaciones Públicas será un narrador integral y supervisará los comunicados de prensa, la divulgación mediática, la creación de contenido y más en todas las plataformas, incluidas las redes sociales. El gerente de relaciones públicas apoyará iniciativas críticas de construcción de marca y comunicación que incluirán (pero no se limitarán a) actividades de PR para apoyar lanzamientos de productos, campañas e iniciativas de marca, asociaciones, actividades de liderazgo mental, eventos, reputación de marcas y mucho más. Nos esforzamos por orientarnos alrededor de los problemas del cliente Juntos conseguir a las personas adecuadas, con el contexto correcto, en las habitaciones/zooms correctas para resolver los problemas holisticamente. Somos escépticos sobre todo y preciosos acerca de nada: Las ideas pueden y deben venir desde cualquier lugar, y no estamos vinculados a la nuestra propia. Hablamos proactivamente a nuestros clientes y dirigimos regularmente y cambiamos curso rápidamente si sabemos que hay una manera mejor o más efectiva de solucionar los problemas. Consideramos el viaje del cliente en todas nuestras decisiones: Sabemos que no existe interacción en un silo y por lo tanto entendemos cuán importante es cada uno de ellos. Para ello, buscamos trabajar en secuencia y no paralelamente. Nos preguntamos constantemente: ¿cuál es la hipótesis más importante sobre la que debería estar trabajando ahora? No esperamos ser perfectos la primera vez. Cómo lograrás un impacto Activar una estrategia y proceso mediáticos proactivos e integrados para aumentar la conciencia de nuestra organización en asociación con el Jefe de Comunicaciones Supervisar la creación de materiales de prensa, incluidos comunicados de imprenta, kits de medios y documentos informativos ejecutivos Implementar estrategias integrales de comunicación de crisis identificando riesgos o vulnerabilidades potenciales y desarrollando planes proactivos para abordarlas eficazmente Desarrollar, gestionar y aprovechar las relaciones con los principales medios de comunicación y periodistas para maximizar la cobertura y mejorar la visibilidad de la marca en los mercados objetivo Poseer métricas clave para medir la eficacia de las relaciones públicas y proporcionar informes regulares sobre éxitos y áreas de oportunidad The Farmers Dogs representa a ferias comerciales y eventos para construir visibilidad y red con partes interesadas claves Estamos entusiasmados por ti porque tienes más de 7 años de experiencia en la escritura de historias públicas, con un enfoque profundo en sus marcas y/o a los periodistas, al mismo tiempo que manejas y influye en múltiples entornos de redes sociales y /o a través de una gran capacidad de interacción, así como tú eres capaz de expresar tus propias relaciones personalidades y/executivas y/a tu propia, mientras trabajas de forma simultáneamente en diversos ámbitos de trabajo. Desde navegar por un encabezado's tight character limit to craft a detailed video script, every word deserves consideration Usted es un excelente comunicador (verbal y escrito) Tiene una profunda comprensión de las plataformas de redes sociales y el compromiso con los influencers Es dueño, tiene excelentes habilidades para resolver problemas y puede priorizar tareas de manera efectiva Es capaz de construir fuertes relaciones interfuncionales, facilitar eficazmente discusiones e impulsar consensos. Ser incluido es solo el comienzo, se trata de contribuir a tu voz, crecer a través de desafíos y construir confianza mediante objetivos compartidos. Esta filosofía guía la forma en que lideramos, contratamos, comunicamos y crecemos. Evaluamos continuamente para asegurarnos de crear una experiencia consistente que cultive pertenencia para todos los empleados, desde la contratación y las revisiones de rendimiento hasta el desarrollo del talento. También creemos que pertenecer ocurre en momentos cotidianos de conexión; almuerzo con un nuevo compañero de equipo, una risa compartida o una breve historia sobre su fin de semana. Nuestra estructura incluye encuestas bianual de empleado, capacitación, campamentos TFD mentales y apoyo de humanos para garantizar que estamos escuchando y aprendiendo de nuestro equipo. Juntos, estos esfuerzos reflejan lo que significa pertenecer a TFD: una cultura donde todo el mundo puede prosperar. Es un empleador con oportunidades de empleo iguales y no discrimina en la contratación por sexo, identidad de género, orientación sexual, raza, color, religión, credo, origen nacional, discapacidad física o mental, estatus de veterano protegido u otra característica o estado legalmente protegida. Para obtener más información, visite Know Your Rights. Accommodations Reasonable TFD cumple las leyes federales, estatales y locales aplicables sobre incapacidades y hace adaptaciones razonables para los solicitantes y empleados discapacitados. Si se necesita una acomodación razonable para participar en el proceso de solicitud de trabajo o entrevista, realizar funciones laborales esenciales y/o recibir otros beneficios y privilegios del empleo, póngase en contacto con holops@thefarmersdog.com. Estamos comprometidos a responder cualquier pregunta que pueda tener acerca de la posición o al procesamiento - por favor llegue a los miembros de nuestro equipo de atención a datos. Para este papel, el rango de compensación prevista para la base de contratación es anual en USD y la compensación ofrecida incluirá un paquete competitivo sólido del mercado.