
Segment Public Relations Senior Manager Job at Baker Hughes in Houston
Baker Hughes, Houston, TX, United States
Job Title – Segment Public Relations Senior Manager
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Fuel your passion: As a Segment PR Senior Manager, you will serve as the primary PR partner for segment leadership teams, driving strategic communications that elevate Baker Hughes’ reputation, strengthen executive visibility, and support commercial priorities. You will lead PR strategy development, manage media relations, coordinate cross‑functional communication programs, and ensure alignment with enterprise brand and messaging frameworks.
You will collaborate closely with Thought Leadership, Brand, Marketing & External Communications, and segment stakeholders to deliver integrated PR programs that reinforce Baker Hughes’ position as a global leader in energy technology and innovation.
In this role, you will be:
- Developing comprehensive PR strategies and communication plans tailored to segment priorities
- Coordinating and managing communication projects, campaigns, and events from inception to completion
- Serving as the primary PR contact for segment leadership, providing strategic counsel and building trusted relationships
- Identifying media spokespeople and providing training in partnership with Thought Leadership and Brand & Communications teams
- Maintaining visibility into commercial awards, earnings processes, and announcement calendars
- Managing media relations, including drafting press releases, pitching stories, and responding to inquiries
- Building and maintaining strong relationships with journalists, trade publications, and industry influences
- Developing and executing proactive crisis management strategies to protect the company’s reputation
PR Strategy & Planning
- Developing integrated PR strategies and plans aligned with segment and enterprise priorities
- Identifying target audiences, key messages, and communication channels to maximize impact
- Ensuring PR plans support commercial, product, and corporate milestones
Campaign & Program Execution
- Leading end‑to‑end execution of PR campaigns, media programs, and communication initiatives
- Coordinating cross‑functional inputs to ensure timely delivery of high‑quality PR assets
- Supporting global and regional activation while maintaining message consistency
Executive Visibility & Leadership Support
- Serving as the main PR advisor to segment leadership teams
- Building executive visibility through bylined articles, speaking engagements, interviews, and thought leadership
- Identifying and training media spokespeople in partnership with enterprise communications teams
Media Relations & Storytelling
- Drafting press releases, media statements, pitches, and storytelling assets
- Pitching and securing coverage in tier‑one, trade, and industry media outlets
- Building and maintaining strong relationships with journalists and industry influencers
Crisis & Issues Management
- Developing and maintaining proactive crisis communication strategies
- Responding to media inquiries and managing sensitive issues to protect the company’s reputation
- Ensuring alignment with legal, compliance, and enterprise communications teams
To be successful in this role you will:
- Have a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
- Have 8–10 years of experience in PR, corporate communications, or agency environments
- Have demonstrated strong ability to build stakeholder relationships and facilitate cross‑functional collaboration
- Have a proven track record of pitching and placing stories in tier‑one and trade media
- Have possess exceptional writing, editing, and storytelling skills
- Thrive in a fast‑paced environment with the ability to solve complex problems and meet deadlines
Key Skills & Competencies
- PR strategy and execution
- Media relations and storytelling
- Executive visibility and leadership communications
- Crisis and issues management
- Integrated campaign alignment
- Strong writing and editorial excellence
- Stakeholder influence across matrixed environments
- Ability to balance governance with hands‑on execution
- Strong problem‑solving and prioritization skills
- Continuous improvement mindset with strong analytical orientation
- Commitment to leveraging digital and AI tools in daily work
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
Our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.
Working for you
- Contemporary work‑life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
You will be eligible to participate in company‑sponsored benefit programs, including health and welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package. It is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Advisor - PR and Community Relat
About Us
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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