Media Relations/Public Affairs Manager - Bayfront Health Job at Orlando Health i

Position Summary

Orlando Health Bayfront Hospital is hiring!

The Media Relations/Public Affairs Manager is responsible for developing, managing and implementing targeted, proactive media relations and strategies; developing, managing and implementing issues‑related and public affairs communication strategies/plans covering local, statewide and national issues; and managing crisis communications as needed.

Responsibilities

• Identifies and develops positive news stories about Orlando Health facilities, personnel, medical expertise, technology, research, patients, or other aspects of the organization that warrant positive publicity


• Identifies and responds timely to print and broadcast journalists’ requests for information (as appropriate) about Orlando Health, patients and related issues


• Serves as Orlando Health spokesperson when appropriate


• Responsible for ensuring that Orlando Health is positively presented to the community through traditional and new media


• Works with strategic communications, external affairs, administration, and other team members to develop and/or support activities and events that will enhance and/or maintain the reputation of Orlando Health


• Requires flexibility to provide media relations on‑call support after normal business hours, on weekends and holidays as needed


• The Media Relations manager is expected to adhere to Orlando Health policies, procedures, value statements and commitment to excellence standards


• Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards


• Maintains compliance with all Orlando Health policies and procedures

Other Related Functions

• Effectively identifies and uses information technology like market research and the internet for strategic planning and implementation of media relations initiatives


• Works as a team member with other professionals within marketing, government affairs, community relations, creative services, administration, and other internal and external customers with special projects as needed and requested


• Represents Orlando Health at various community events, meetings and functions

Qualifications

Education/Training: Bachelor’s degree in public relations, journalism, communications or related field.

Experience: Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.