Business Analyst, Prime Video, Prime Video Job at Amazon in New York
Amazon, New York, NY, United States
Business Analyst, Prime Video, Prime Video Do you want to change the way people watch TV? We are seeking an experienced Business Analyst to develop a deep understanding of the Prime Video customer, their behavior & motivations, and their drivers of content consumption. Prime Video is changing the way people watch movies and TV shows, offering thousands of new release movies, next-day television shows, classic favorites and the latest Amazon Originals, available to customers with an Amazon Prime or Prime Video subscription. This includes popular and award-winning Amazon originals available for no additional charge.
Amazon is seeking a Business Analyst, to support the Prime Video marketing, product and marketplace teams, by identifying customer content preferences, identifying and collecting relevant data from internal and external sources, helping build frameworks for evaluation of Prime Video’s marketing campaign performance on acquisitions and engagement, and by providing the analytical horsepower for decisions related to our marketing investments. With Prime Video’s planned investments in content and the highly competitive streaming landscape, it is mission critical for Prime Video to define the right targeting and engagement strategy, based on deep customer understanding and data analysis, that can deliver customer delight and business outcomes.
The Business Analyst is expected to work across teams and functions, including Content Programming, Business Intelligence, Customer Insights & Research, Marketing and Finance. Success in this role will require an ability to influence and align stakeholders, including Prime Video leadership, through use of 1P & 3P data and insights. To accomplish this, the candidate must have prior experience of quantitative analytical tools in a consumer internet company (including e-commerce, digital media or consultancy roles focused on the consumer internet).
In addition to strong analytical skills, the ideal candidate is expected to be a critical thinker with keen attention to detail, an ability to juggle multiple priorities, and must not be afraid to get hands-on, as needed. The candidate must have an ability to think clearly, communicate concisely in written and verbal form, and a willingness to go beyond his/her direct sphere of responsibility to solve customer and business challenges.
Key job responsibilities Use internal data sources to develop the Prime Video teams’ understanding of customer behaviour
Establish and own analysis frameworks for Prime Video’s acquisition and engagement program
Own the design, development and maintenance of Prime Video service level metrics, dashboards, reports, etc. to socialize performance across internal stakeholders.
Perform India specific deep dives – opportunity sizing, viewership analysis, and deepening customer engagement
Understand trends related to customer’s internal consumption and recommend strategies & opportunity areas to Prime Video leadership to help drive business growth.
Benchmark performance against 3P industry data and IC offerings.
Understand Amazon’s core business values and leadership principles, and apply these in day to day processes. Communicate roadblocks to stakeholders and propose solutions
Basic Qualifications Bachelor's degree or equivalent
3+ years of tax, finance or a related analytical field experience
5+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience
3+ years of business or financial analysis experience
Experience defining requirements and using data and metrics to draw business insights
Experience making business recommendations and influencing stakeholders
Experience with Excel
Experience with tools/systems to analyze data including Excel, Access, SQL or other data management systems
Preferred Qualifications Bachelor's degree in finance, accounting, business, economics, engineering , analytics, mathematics, statistics or a related technical or quantitative field
Experience formulating and solving predictive modeling, machine learning, forecasting or statistical modeling problems
Knowledge of digital video landscape
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
In Summary: Amazon is seeking a Business Analyst to support the Prime Video marketing, product and marketplace teams . The ideal candidate is expected to be a critical thinker with keen attention to detail . Success in this role will require an ability to influence and align stakeholders, including Prime Video leadership, through use of data and insights .
En Español: ¿Quieres cambiar la forma en que las personas ven televisión? Buscamos un analista de negocios experimentado para desarrollar una comprensión profunda del cliente de Prime Video, su comportamiento y motivaciones y sus impulsores de consumo de contenido. Prime Video está cambiando la manera en que la gente ve películas y programas de TV, ofreciendo miles de nuevas películas de lanzamiento, programas de televisión al día siguiente, favoritos clásicos y los últimos Amazon Originals, disponibles para clientes con una suscripción a Amazon Prime o Prime Video. Esto incluye originales populares y galardonados de Amazon disponibles sin cargo adicional. Con las inversiones planificadas en contenido y el entorno de transmisión altamente competitivo, es fundamental para Prime Video definir la estrategia correcta de orientación y compromiso, basada en una comprensión profunda del cliente y análisis de datos, que pueda ofrecer placer al cliente y resultados comerciales. Se espera que el analista de negocios trabaje a través de equipos y funciones, incluida programación de contenidos, inteligencia empresarial, conocimientos sobre los clientes y investigación, marketing y finanzas. Para tener éxito en este papel se requerirá la capacidad de influir y alinear a las partes interesadas, incluyendo el liderazgo de Prime Video, mediante el uso de datos y conocimientos 1P & 3P. Para lograr esto, el candidato debe tener experiencia previa en herramientas analíticas cuantitativas en una empresa de Internet de consumo (incluyendo comercio electrónico, medios digitales o roles de consultoría en internet centrados en el consumidor). El candidato debe tener la capacidad de pensar claramente, comunicarse concisamente en forma escrita y verbal, y una voluntad de ir más allá de su esfera directa de responsabilidad para resolver los desafíos del cliente y el negocio. Responsabilidades clave de trabajo Utilice fuentes internas de datos para desarrollar a los equipos de Prime Video comprensión del comportamiento del cliente Establezca y posea marcos de análisis propios para el programa de adquisición y compromiso de Prime video Proporciona diseño, desarrollo y mantenimiento de métricas de nivel de servicio de Prime Videos, paneles de control, informes, etc., para socializar el rendimiento entre las partes interesadas internas. Realice inmersiones profundas específicas de India tamaño de oportunidades, análisis de audiencia y profundización del compromiso del cliente Comprender tendencias relacionadas con el consumo interno de clientes y recomendar estrategias y áreas de oportunidad al liderazgo de vídeo para ayudar a impulsar el crecimiento empresarial. Ofrecer prestaciones de referencia frente a datos 3P e ICs. Amazon Prime entiende los principios básicos y líderes empresariales y los procesos para aplicar estos valores en el día a día. Comunicar obstáculos a las partes interesadas y proponer soluciones Qualificaciones básicas Licenciatura o equivalente 3+ años de impuestos, finanzas u otros sistemas analíticos relacionados Experiencia en el campo 5 + años de Excel (incluidas VBA, tablas pivotas, funciones de matriz, pivots de potencia, etc.) y herramientas de visualización de datos como Tableau experiencia 3 + años en negocios o análisis financiero Experiencia para definir los requisitos y utilizar datos y métricas para extraer conocimientos empresariales Si el país/región en que se solicita no está incluido, póngase en contacto con su Socio de Reclutamiento. Amazon es un empleador de igualdad de oportunidades y no discrimina sobre la base del estatus de veterano protegido, discapacidad u otro estado legalmente protegido. #J-18808-Ljbffr
Amazon is seeking a Business Analyst, to support the Prime Video marketing, product and marketplace teams, by identifying customer content preferences, identifying and collecting relevant data from internal and external sources, helping build frameworks for evaluation of Prime Video’s marketing campaign performance on acquisitions and engagement, and by providing the analytical horsepower for decisions related to our marketing investments. With Prime Video’s planned investments in content and the highly competitive streaming landscape, it is mission critical for Prime Video to define the right targeting and engagement strategy, based on deep customer understanding and data analysis, that can deliver customer delight and business outcomes.
The Business Analyst is expected to work across teams and functions, including Content Programming, Business Intelligence, Customer Insights & Research, Marketing and Finance. Success in this role will require an ability to influence and align stakeholders, including Prime Video leadership, through use of 1P & 3P data and insights. To accomplish this, the candidate must have prior experience of quantitative analytical tools in a consumer internet company (including e-commerce, digital media or consultancy roles focused on the consumer internet).
In addition to strong analytical skills, the ideal candidate is expected to be a critical thinker with keen attention to detail, an ability to juggle multiple priorities, and must not be afraid to get hands-on, as needed. The candidate must have an ability to think clearly, communicate concisely in written and verbal form, and a willingness to go beyond his/her direct sphere of responsibility to solve customer and business challenges.
Key job responsibilities Use internal data sources to develop the Prime Video teams’ understanding of customer behaviour
Establish and own analysis frameworks for Prime Video’s acquisition and engagement program
Own the design, development and maintenance of Prime Video service level metrics, dashboards, reports, etc. to socialize performance across internal stakeholders.
Perform India specific deep dives – opportunity sizing, viewership analysis, and deepening customer engagement
Understand trends related to customer’s internal consumption and recommend strategies & opportunity areas to Prime Video leadership to help drive business growth.
Benchmark performance against 3P industry data and IC offerings.
Understand Amazon’s core business values and leadership principles, and apply these in day to day processes. Communicate roadblocks to stakeholders and propose solutions
Basic Qualifications Bachelor's degree or equivalent
3+ years of tax, finance or a related analytical field experience
5+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience
3+ years of business or financial analysis experience
Experience defining requirements and using data and metrics to draw business insights
Experience making business recommendations and influencing stakeholders
Experience with Excel
Experience with tools/systems to analyze data including Excel, Access, SQL or other data management systems
Preferred Qualifications Bachelor's degree in finance, accounting, business, economics, engineering , analytics, mathematics, statistics or a related technical or quantitative field
Experience formulating and solving predictive modeling, machine learning, forecasting or statistical modeling problems
Knowledge of digital video landscape
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
In Summary: Amazon is seeking a Business Analyst to support the Prime Video marketing, product and marketplace teams . The ideal candidate is expected to be a critical thinker with keen attention to detail . Success in this role will require an ability to influence and align stakeholders, including Prime Video leadership, through use of data and insights .
En Español: ¿Quieres cambiar la forma en que las personas ven televisión? Buscamos un analista de negocios experimentado para desarrollar una comprensión profunda del cliente de Prime Video, su comportamiento y motivaciones y sus impulsores de consumo de contenido. Prime Video está cambiando la manera en que la gente ve películas y programas de TV, ofreciendo miles de nuevas películas de lanzamiento, programas de televisión al día siguiente, favoritos clásicos y los últimos Amazon Originals, disponibles para clientes con una suscripción a Amazon Prime o Prime Video. Esto incluye originales populares y galardonados de Amazon disponibles sin cargo adicional. Con las inversiones planificadas en contenido y el entorno de transmisión altamente competitivo, es fundamental para Prime Video definir la estrategia correcta de orientación y compromiso, basada en una comprensión profunda del cliente y análisis de datos, que pueda ofrecer placer al cliente y resultados comerciales. Se espera que el analista de negocios trabaje a través de equipos y funciones, incluida programación de contenidos, inteligencia empresarial, conocimientos sobre los clientes y investigación, marketing y finanzas. Para tener éxito en este papel se requerirá la capacidad de influir y alinear a las partes interesadas, incluyendo el liderazgo de Prime Video, mediante el uso de datos y conocimientos 1P & 3P. Para lograr esto, el candidato debe tener experiencia previa en herramientas analíticas cuantitativas en una empresa de Internet de consumo (incluyendo comercio electrónico, medios digitales o roles de consultoría en internet centrados en el consumidor). El candidato debe tener la capacidad de pensar claramente, comunicarse concisamente en forma escrita y verbal, y una voluntad de ir más allá de su esfera directa de responsabilidad para resolver los desafíos del cliente y el negocio. Responsabilidades clave de trabajo Utilice fuentes internas de datos para desarrollar a los equipos de Prime Video comprensión del comportamiento del cliente Establezca y posea marcos de análisis propios para el programa de adquisición y compromiso de Prime video Proporciona diseño, desarrollo y mantenimiento de métricas de nivel de servicio de Prime Videos, paneles de control, informes, etc., para socializar el rendimiento entre las partes interesadas internas. Realice inmersiones profundas específicas de India tamaño de oportunidades, análisis de audiencia y profundización del compromiso del cliente Comprender tendencias relacionadas con el consumo interno de clientes y recomendar estrategias y áreas de oportunidad al liderazgo de vídeo para ayudar a impulsar el crecimiento empresarial. Ofrecer prestaciones de referencia frente a datos 3P e ICs. Amazon Prime entiende los principios básicos y líderes empresariales y los procesos para aplicar estos valores en el día a día. Comunicar obstáculos a las partes interesadas y proponer soluciones Qualificaciones básicas Licenciatura o equivalente 3+ años de impuestos, finanzas u otros sistemas analíticos relacionados Experiencia en el campo 5 + años de Excel (incluidas VBA, tablas pivotas, funciones de matriz, pivots de potencia, etc.) y herramientas de visualización de datos como Tableau experiencia 3 + años en negocios o análisis financiero Experiencia para definir los requisitos y utilizar datos y métricas para extraer conocimientos empresariales Si el país/región en que se solicita no está incluido, póngase en contacto con su Socio de Reclutamiento. Amazon es un empleador de igualdad de oportunidades y no discrimina sobre la base del estatus de veterano protegido, discapacidad u otro estado legalmente protegido. #J-18808-Ljbffr