NYC SOCIA MEDIA TEAM

NappStar NYC Social Media Specialist Location: New York, NY
Type: Full time
NappStar Social Media team members are responsible for ensuring NappStar captures the best content to promote our salon & brands. They take client pictures, capture videos, and develop creative content ideas & strategies to keep us at the top of our game.
Description Requirements Experience creating reels and editing, preferably on Instagram
Must be willing to be on your feet the entire shift
Detail-oriented with the ability to multitask
Efficient and productive in a fast-paced environment
Enthusiastic with excellent customer service skills
Enjoy working with people and possess a friendly, outgoing personality
Team player
Ability to work without constant supervision and remain on task for extended periods
Creative and willing to be on camera
Experience editing digital content for social media platforms
Hours Full Time: (30 - 50 hrs)
Part Time: (10 - 30 hrs)
Pay Structure $20-$23 per hour + Eligible for Team Bonus
Job Duties Clock in/out for shifts
Ensure proper uniform, hair, and makeup standards
Complete open/close tasks & forms per shift
Follow salon standards for behavior and workflow
Acknowledge and greet everyone who enters and leaves the salon
Communicate effectively with Stylists about capturing client content
Create and publish high-quality digital content across multiple channels: YouTube, company websites, Facebook, Instagram, TikTok, blogs, Snapchat, Mailchimp, and occasionally for print production (brochure, signage, etc.)
Plan and execute all web marketing, email campaigns, social media, print marketing, and ad buying campaigns
Design, build, and maintain social media presence; focus on social media strategy that converts to sales
Exceptional verbal and written communication skills; ability to communicate with all team levels
Superb time management skills with proven ability to meet & prioritize deadlines
Strong analytical and problem-solving skills
Expert eye for design and image/brand compatibility
Proficient in editing: Canva/Adobe Creative Suite, Instagram, TikTok, Facebook, and other social media apps
Measure and report performance of marketing campaigns against goals
Brainstorm and implement new and creative growth strategies through marketing
Collaborate with internal teams to optimize client experience
Experience with Shopify marketing is a plus
Handle client questions promptly, professionally, and courteously
Maintain complete confidentiality in all guest matters in accordance with company policy
Training New Hires - participate in 30-day, 60-day & 90-day goals
Participate in Monthly Check-ins
Receive new monthly goal and discount code
Discuss any issues, concerns, and feedback
Maintain a positive attitude and contribute to a quality work environment
Regularly attend, participate in, and support training and staff meetings
Communicate to management any occurrences involving staff or clients that require attention
Assist in all areas of salon operations as requested by management
Physical Demands Willing to hold lighting equipment for extended periods
Willing to lift/move delivery packages under 30 lbs
Willing to work on feet all day
Able to go up and down stairs as needed

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