Partners Consulting is hiring: Web Optimization Manager in New York

Title: Web Optimization Manager

Location: New York, NY (remote)

Type: Contract

We are seeking a highly analytical, insights-driven Web Optimization Manager to manage the ongoing enhancements of our website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You'll work closely with our data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. Your work will directly impact how care seekers experience our website—ensuring every interaction helps move them closer to what they need.

Key Accountabilities
Reporting to the Associate Director, Digital Experience Strategy, you will:

Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.

Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.

Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.

Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.

Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.

Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.

Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross‑functional stakeholders.

Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.

Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.

Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade‑offs, dependencies, and expected outcomes.

Required Skills

Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

Four (4) to seven (7) years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.

Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).

Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.

Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.

Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.

Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.

Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.

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In Summary: We are seeking a highly analytical, insights-driven Web Optimization Manager to manage the enhancements of our website experience . In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion .

En Español: Título: Gerente de Optimización Web Ubicación: Nueva York, NY (remote) Tipo: Contrato Buscamos un gerente de optimización web altamente analítico y basado en conocimientos para gestionar las mejoras continuas de nuestra experiencia en el sitio web. En este papel descubrirá puntos de fricción a lo largo del viaje digital, desarrollará hipótesis respaldadas por datos y creará estrategias de prueba A/B para mejorar la participación y conversión. Trabajará estrechamente con nuestro analista de datos para traducir los datos complejos sobre comportamiento del usuario en información accionable e implementará mejoras del sitio que mejoran mediblemente los resultados comerciales. Tu trabajo afectará directamente a cómo los solicitantes de atención experimentan nuestro sitio web, asegurando que cada interacción les ayuda a acercarse más a lo que necesitan. Responsabilidades clave Informar al Director Asociado, Estrategia de Experiencia Digital, usted: Identificar puntos de fricción en el viaje del usuario mediante análisis de datos comportamentales y entregar recomendaciones estratégicas de alto impacto que mejoran la usabilidad, compromiso y conversión. Aplicar una lente crítica a los datos cuestionando suposiciones, investigando las conductas subyacentes de los usuarios y perfeccionando continuamente las hipótesis para descubrir conocimientos más profundos sobre el usuario y optimizar sus prioridades de optimización. Desarrollar y dar prioridad a las teorías testables basadas tanto en aspectos cuantitativos como cualitativos para impulsar mejoras significativas en la prueba de sitios y flujo de usuarios. Aprovechar el desarrollo y ejecución de un mapa de ruta robusto, incluidas las pruebas A/B y las pruebas multivariadas, colaborar con los resultados de los clientes digitales, explorar las herramientas básicas de mercadotecnia, mejorar su experiencia en el negocio o obtener mejores oportunidades de uso (como Google Analytics).