Brand Manager - Sea Smoke Winery

Position Summary
The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross‑functional team leadership, insights‑led innovation strategy and development, and integrated marketing communication.

Candidate must reside in the Santa Barbara area or travel to the winery minimum of twice a month (approximately 8‑10 business days per month) to work with the team onsite.

Responsibilities

Develop and execute strategic and annual marketing plans covering all aspects of the marketing mix.

Shared responsibility for the delivery of volume, share, and profit objectives consistent with overall brand strategy, with P&L accountability for bottom‑line profitability.

Build premium consumer/trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.

Develop and execute insights‑based strategic innovation plans to position the business for both short and long‑term success.

Work closely with DTC, e‑commerce, and hospitality teams to bring brand strategy and deliver omni‑channel growth goals.

Perform ongoing business and competitive analyses and provide findings and recommendations for corrective action where appropriate to senior management.

Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.

Oversee outside agency initiatives in support of the brand’s business objectives, including promotion, media buying and advertising agencies, if applicable.

Collaborate with sales leadership, key on‑ and off‑premise strategic accounts, internal field sales, and distributor personnel to develop marketing programs and identify opportunities to expand the business.

Liese with international teams as global brand owners to ensure consistency of brand strategy and execution globally.

Manage multi‑year brand S&OP forecast with operations team, including at‑risk inventory review.

Lead 360 programs and nurture collaborative working relationships, including leadership of monthly/quarterly cross‑functional team meetings.

Visit key markets in support of market blitzes, new product launches, surveys, etc., and report brand and competitive findings as well as any market‑driven recommendations to senior management.

Communicate frequently with the Marketing Director and/or VP to ensure strategy and projects stay on track, gaining support and guidance.

Key Foundational Business & Leadership Skills

Thought Leader – Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently solve problems, and influence others while being open to collaboration.

Intense Drive – Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self‑motivation to achieve goals and challenge the status quo.

Constantly Innovating – Developing and encouraging creative ideas that challenge common thinking and help the brand gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.

Personal Leadership – Exhibiting excellent interpersonal skills, charisma, and self‑confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.

Results Oriented – Having a mindset focused on decisive action to get things done while finding an optimal balance between quality and protecting the bottom line.

Experience Sets

Strong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.

Strong leadership with a track record of others seeking out engagement and leadership for projects.

Strong financial acumen and P&L understanding.

Strong writing, presentation, and verbal communication skills; ability to influence and communicate/sell the strategies and plans at all levels of the organization.

Robust background in Direct‑to‑Consumer (DTC).

Must be able to interact successfully with senior management, field personnel, agencies, and cross‑functional teams, fostering open, honest and direct communication; ability to be onsite weekly at the winery.

Ability to evaluate creative work in the context of brand strategy.

Experience managing complex project lists, priorities and budgets, with a focus on driving results.

Demonstrated ability to manage expectations of supervisors, other functional groups and agency partners.

Strong developer of people and talent, with the ability to give forward‑feedback.

Minimum Qualifications

Bachelor’s Degree in a related field required.

A minimum of 4+ years of CPG or beverage/alcohol industry experience in a marketing role.

Experience identifying key consumer insights, refining brand positioning, and developing brand strategies.

Experience developing and managing brand plans to successful execution.

Strong results orientation with a track record of financial accountability.

Strong financial acumen, analytical/problem‑solving skills and bottom‑line P&L management.

Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.

Excellent communication skills: articulate, influential, strong public speaking and writing skills, effective interpersonal skills.

Strong team player and collaborator.

Experience managing external agencies.

Excellent organizational skills, ability to prioritize, and strong project management skills.

Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.

Preferred Qualifications

Master’s Degree preferred.

Certifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirable.

Solid understanding of the three‑tier distribution system preferred.

Physical Requirements / Other

Able to lift 40 lbs on occasion.

Work in a normal office environment. Must be able to sit at a workstation for up to 2‑hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality‑oriented industry, so availability to work weekends and evenings on occasion as required.

Must have a valid U.S. Passport.

Location
Lompoc, California
Additional Locations: Los Angeles, Napa, San Diego, San Francisco, California

Job Type
Full time

Job Area
Marketing

Salary Range
$117,800.00 – $210,500.00. This range represents the lowest to highest salary we believe would be paid for this role at the time of posting. Compensation is based on cost of labor and may be adjusted for remote or alternate locations. The employee’s pay position within the range will be based on a variety of factors, including education, experience, performance, and geographic location. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, 401(k), and other eligible benefits.

Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of sex, race, color, age, religion, creed, sexual orientation, national origin, or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender (including gender identity), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or other protected categories under applicable discrimination laws.

#J-18808-Ljbffr