VP, Marketing

Audyence is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale.

Role Overview
Audyence isseekinga strategic and highly creative VP of Marketing to lead brand, growth, and demand generation efforts. This role willreport directly to our ChiefExecutiveOfficer, and willdrive innovative, data-informed marketing strategies across B2B audiences whileleveragingmodernAI-nativetools and automation to scaleand acceleratedesiredoutcomes.The ideal candidate is both a visionary and an operator who thrivesthinking outside the box, building unique standout campaigns, and implementingmodern AI-nativesystems thatefficientlydrive measurable pipeline growth.

This is not a traditional marketing leadership role. You and the team you will build and develop will be expected to:

Architect a data-driven GTM system powered by AI and automation

Build a distinct, category-creating brand that breaks from conventional B2B norms

Execute high-impact, cost-efficient demand generation and capture strategies

Design and operationalize ABM motions, including premium event experiences as a core growth lever

Recruit, develop and lead a high-performance marketing team

Key Responsibilities

The ideal candidate is comfortable, not just leading but executing, with experience in designing, implementing and operationalizing most of the areas outlined below. Where deficient in any of the below areas, the candidate must also possess the ability to recruit, develop, and lead high-performance team members capable of achieving peak performance in the leaders' most deficient areas.

Architect a Modern AI-Driven GTM Engine

Design and implement a scalable GTM architecture leveraging next generation AI tools (see qualifications for an example set)

Build integrated systems that automate entire/significant portions of workflows related to :

Demand generation

Demand capture

Lead routing and scoring

Nurture and lifecycle marketing

Customer expansion and engagement

Establish closed-loop attribution and performance measurement frameworks tied directly to revenue outcomes

Continuously optimize conversion rates across the funnel using data, experimentation, and automation

Demand Generation & Pipeline Creatio

Build and scale hyper-targeted multi-channel ABM programs leveraging

Content Syndication

Digital Media

Social Advertising

Email and Lifecycle Nurture

Premium Events

More

Leverage first-party data, de-anonymized web traffic, and enrichment tools to create highly targeted outbound and inbound programs

Develop repeatable, scalable playbooks for pipeline generation

Demand Capture & Conversion Optimization

Own website strategy, including ongoing refreshes, CRO and personalization

Optimize lead capture flows, landing pages, and conversion paths

Design and deploy dynamic nurture streams tailored to ICP segments and buying stages

Partner with Product & Engineering to ensure a seamless user experience from first touch to activation

Brand Strategy & Creative Differentiation

Define and execute a bold brand strategy that differentiates Audyence from traditional B2B competitors

Build an AI-enabled content engine that produces high-quality, high-volume content across multiple formats

Video

E-books and guides

Data-backed thought leadership collateral (research reports, etc)

Recruit and develop a high-performing, lean marketing team across:

Product Marketing

Demand Generation

Content & Brand

Establish clear performance metrics, accountability frameworks and development paths

Foster a culture of speed, ownership, creativity and data-driven decision making

Partner closely with Sales, Product & Partnerships to ensure tight alignment between marketing initiatives and company-wide strategic objectives

Qualifications

8 to 12+ years of marketing experience, including 2+ years in a senior leadership role in B2B media, martech or adtech

Proven track record of building and scaling GTM systems to driving demand generation and pipeline growth in a high-growth environment

Deep hands-on experience with modern technology stacks, including:

HubSpot, or similar AI-enabled CRM and marketing automation platforms

Claude Sonnet, Blaze.ai or similar AI-content creation methodologies

Canva or similar short- and long-form content design tools

Clay or similar enrichment and data-driven outbound platforms

Runway Gen-4.5, Kling 2.6 or similar high-fidelity AI-video generation tools

InVideo AI or similar social media video content creation tools

Pictory AI or similar content repurposing tools

Demonstrated ability to build and implement scalable marketing systems and processes focused on highly targeted ABM tactics targeting specific buying groups

Hands-on approach and a “builder-mentality” with the level of support typical of a B2B Marketing department

Highly creative thinker with a track record of launching unique and standout campaigns

Strong analytical mindset with the ability to translate data into actionable insights

Exceptional leadership, communication, and cross-functional collaboration skills

Compensation and Benefits

Work from our beautiful downtown Austin office

Competitive salary & performance-based bonus

Equity in a fast-growing company

Medical, Dental, Vision for employees and family

401k

Monthly Stipends for:

Home Internet

Cell phone

Child/Pet Care

We truly embody our values and live it through the culture we are creating at Audyence.

Think Big – Dream boldly and push boundaries

F.I.T.F.O. (Figure It The F* Out) – Be resourceful, figure things out independently, and keep momentum moving

Earn Trust & Respect – Operate with integrity and transparency in every interaction

Take Agile Action – Move quickly with clarity and confidence. Progress over perfection

Be Customer Obsessed – Solve real problems for real people. Always advocate for the user

Take Ownership – Step up, take accountability, and deliver results

Be Resourceful – Do more with less. Work smart, not just hard

Prioritize Profitability – Build a sustainable, capital-efficient company that lasts

Execute with Quality – Sweat the details and build with care. Excellence is the expectation

Know Where You Stand – Use data to measure performance and stay grounded in reality

Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior

If you don't meet every qualification listed, we still encourage you to apply. Research shows that candidates who don't check every box often self-select out, even though they may bring valuable skills and perspectives. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you!

Disclaimer
This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs.

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