VP, Marketing Strategy & Go-To-Market

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Where we work: LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.

Overview
The Vice President of Marketing Strategy, Brand & Go-To-Market is responsible for defining and leading the company’s long-term marketing and brand strategy across a multi‑brand portfolio. This role oversees brand/creative, product marketing, go‑to‑market strategy, research & insights, brand partnerships and sponsorships, and enterprise‑wide marketing strategy—ensuring alignment between corporate vision, product innovation, and how each brand competes and grows.

This leader operates at the intersection of product, strategy, growth, and brand—connecting what the company builds to how it is positioned, launched, and adopted across customer segments. They are responsible for building an integrated strategy across LegalZoom owned brands, ensuring clarity of positioning, product market‑fit, customer and long‑term competitive advantage.

A core mandate of this role is forward‑looking strategic leadership—anticipating and navigating the potential disruption from emerging technologies and shifts in the marketing landscape and connecting that to data‑driven strategies that will help us thrive is a fast changing environment. The VP will shape the company’s AI go‑to‑market strategy, AI partnership ecosystem, and multi‑model content approach to ensure the company leads, rather than reacts to, industry transformation.

You will
Enterprise Marketing & Long‑Term Strategy

Define and translate company‑level strategy into an integrated, multi‑year marketing and brand roadmap

Lead long‑term strategic planning across brand, product marketing, and go‑to‑market in the context of AI‑driven disruption

Build durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviors

Develop and execute strategies to acquire and successfully integrate established businesses to expand our SAM, diversify our customer mix and shift towards higher LTV cohorts

Partner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitions

Create a connected, cross‑brand architecture that clarifies roles, positioning, and market differentiation across the portfolio

Brand Strategy, Creative & Portfolio Stewardship

Own the overarching brand strategy across all company brands, ensuring clarity, differentiation, and consistency

Oversee brand/creative team and strategy that is timely and unique to ensure the company shows up with authority, trust, and innovation across all channels

Lead research & insights to inform long‑term brand investment, positioning evolution, and competitive advantage

In partnership with the brand team, define brand architecture and connection strategy across all LegalZoom owned brands

Develop brand partnership and sponsorship strategies that elevate brand equity and expand reach into new audiences and ecosystems

Ensure brand strategy is directly connected to product GTM strategies—aligning narrative, value proposition, and launch sequencing

Define and monitor brand KPIs and connect brand health to business outcomes

Go‑To‑Market & Product Marketing Leadership

Own the enterprise‑wide go‑to‑market strategy across products, segments, and channels

Create stronger integration between brand strategy and product GTM execution to ensure cohesive storytelling and market impact

Lead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiation

Drive coordinated product launches in partnership with Product, Sales, and Growth teams

Build repeatable GTM playbooks that scale across multiple brands and newly acquired businesses

Shape AI‑driven GTM strategies, including how AI‑enabled products are positioned, launched, and adopted

Define and lead the company’s AI go‑to‑market strategy

Develop AI partnership strategy across technology platforms, distribution partners, and ecosystem players

Identify strategic alliances that enhance AI capabilities, distribution leverage, and brand authority

Anticipate shifts in AI‑driven discovery, decision‑making, and customer acquisition models

Position the company as a leader in AI‑enabled business formation and compliance solutions

Multi‑Model Content & Distribution Strategy

Develop a broader multi‑model content strategy beyond traditional SEO

Shape content distribution across social, partnerships, video, experiential, and emerging platforms

Ensure content strategy supports both long‑term brand equity and near‑term GTM impact

Align product storytelling, brand narrative, and educational content into a unified system

Research & Insights

Lead qualitative and quantitative research to uncover evolving customer needs and competitive whitespace

Monitor market dynamics, AI adoption trends, and cultural shifts to inform strategic pivots

Use data and insight to influence product roadmap, positioning, and long‑term brand strategy
You have

12+ years of senior marketing leadership experience across brand, product marketing, and go‑to‑market strategy

Proven track record building long‑term marketing strategy in rapidly evolving or disruptive industries

Demonstrated experience integrating brand and product GTM strategies across multiple brands or business units

Experience developing acquisition marketing strategies and integrating acquired businesses into cohesive brand and GTM systems

Proven ability to acquire and grow subscription businesses through integrated marketing strategies

Experience building strategic partnerships and sponsorship programs that drive measurable impact

Exceptional strategic thinking capabilities with the ability to translate long‑term vision into operational execution

Strong executive presence and ability to influence cross‑functional leadership

Data‑informed mindset with comfort defining enterprise‑level success metrics

Compensation
The salary range for this role is $216,000 - $345,600. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Benefits:

401k, With Matching Contributions

Short‑Term/Long‑Term Disability Insurance

Fringe lifestyle benefits up to $250

Wellness benefits

Other wellness benefits

EEO Statement
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.

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