Senior Product Manager – LeadingResponse
LeadingResponse is hiring a Senior Product Manager to own the full product lifecycle for our performance marketing platform — connecting consumers at critical life moments (legal, financial, healthcare, senior living) with the right professionals at the right time.
This is a builder role with real ownership: you'll define the roadmap, lead AI/ML‑driven matching strategy, run experimentation at scale, and drive measurable revenue outcomes. You'll have a dedicated engineering pod, a seat at the table for investment decisions, and the strategic latitude of a startup founder — backed by an established brand and rich proprietary data infrastructure.
We're looking for 5+ years of product experience, FAANG‑caliber analytical rigor, and a track record of taking products from 0→1 to meaningful revenue. If you think in systems, ship with velocity, and are radically customer‑obsessed — we want to talk.
Competitive Compensation. Real Autonomy.
Hybrid | Full‑Time | Reports to CDTO
About LeadingResponse
LeadingResponse is a premier performance marketing company connecting consumers at critical life moments — legal, financial, healthcare, and senior living — with the right professionals at the right time. We deliver measurable results for our clients through a powerful mix of data science, digital channels, and direct‑response expertise. As we accelerate our product‑led growth strategy, we are looking for a world‑class Senior Product Manager who brings the rigor, creativity, and velocity of top‑tier technology companies.
The Opportunity
This is not a typical product role. You will own the full product lifecycle – from identifying unmet consumer and client needs to shipping differentiated online and offline performance marketing products at scale. You will have the strategic latitude of a startup founder combined with the resources and data infrastructure of an established market leader. You will be expected to drive both revenue growth and customer outcomes, with a clear mandate to move fast, experiment boldly, and build products that win. The long‑term vision is to build the definitive consumer‑to‑professional matching platform in high‑stakes verticals – and this PM will be instrumental in defining what that platform becomes.
You will have clear product ownership, a dedicated engineering pod, and a direct seat at the table for roadmap and investment decisions.
What You'll Own
- Product Strategy & Vision
- Define and own the product roadmap for our online and offline performance marketing portfolio – balancing innovation with execution.
- Craft a compelling 1‑3 year product vision aligned to market trends, competitive dynamics, and LeadingResponse's growth ambitions.
- Evaluate build, buy, or partner options with analytical rigor; recommend and champion the path that maximizes speed‑to‑value.
- Identify and validate new product opportunities through customer discovery, data analysis, and competitive intelligence.
- Discovery & Customer Obsession
- Lead deep customer discovery to develop rich personas, surface pain points, and map the decision journey for both consumers and professional‑services clients.
- Translate qualitative and quantitative insights into sharp problem statements and product hypotheses.
- Champion a culture of continuous feedback – closing the loop between product, marketing, and sales to ensure the market’s voice shapes every decision.
- Establish a rigorous A/B testing and experimentation framework to de‑risk decisions and accelerate learning.
- Execution & Delivery
- Write crisp, high‑quality PRDs and user stories that engineering, design, and data teams can execute with confidence and speed.
- Drive prioritization and trade‑off decisions – ruthlessly managing scope, sequencing features for maximum impact, and protecting delivery velocity.
- Orchestrate cross‑functional squads across engineering, data science, marketing, and sales; align stakeholders from ICs to ExCo on a shared product direction.
- Launch products end‑to‑end: positioning, pricing, go‑to‑market, sales enablement, and post‑launch iteration.
- Analytics & Growth
- Define KPIs and north‑star metrics for every product; build dashboards and reporting cadences that keep the team outcome‑oriented.
- Use quantitative modeling, funnel analysis, and cohort studies to surface growth levers and diagnose underperformance.
- Drive measurable revenue, margin, and market‑share outcomes through a combination of new product launches and optimization of existing portfolio.
- Stay at the leading edge of performance marketing innovation, ad‑tech, and consumer behavior – briefing leadership on emerging trends and competitive shifts.
- Define the product strategy for AI and ML‑driven consumer‑to‑professional matching – working with data science to move from rules‑based routing to intelligent, personalized lead qualification that improves with every interaction.
- Identify and build toward network effects within our consumer and professional ecosystem – designing feedback loops that compound value on both sides of the marketplace over time.
Required Experience
What We're Looking For
- 5+ years of product management or product marketing experience, ideally in performance marketing, ad‑tech, MarTech, or a high‑growth consumer internet company.
- Demonstrated track record of owning a product from 0→1 and scaling it to meaningful revenue – at a company known for product excellence (FAANG‑caliber rigor is a strong signal).
- Deep fluency in product analytics: you can write SQL, interpret regression outputs, and design statistically valid experiments without needing a data scientist hand‑holding you.
- Experience shipping products that required integrating online and offline data, or that served a two‑sided marketplace (buyers and service providers).
- A portfolio of crisp PRDs, strategy memos, or go‑to‑market plans you can walk us through.
The Person You Are
- A systems thinker who spots non‑obvious connections between consumer behavior, business models, and technology – and turns that into product bets.
- A world‑class communicator: you distill complexity into clarity, write documents that need no presentation, and can hold a room from engineers to the C‑suite.
- Influence‑without‑authority is your default mode – you build coalition and momentum through logic, data, and genuine respect for every function.
- A velocity junkie: you default to shipping and iterating rather than over‑planning, and you maintain quality without sacrificing speed.
- Radically customer‑obsessed – you have personally conducted dozens of customer interviews and let that voice guide your biggest decisions.
- An entrepreneur at heart – who operated in an environment where ambiguity and ownership are the norm.
- High integrity and low ego – you credit the team, elevate problems early, and do what’s right for the customer even when it’s hard.
Bonus Points
- Experience in legal, financial services, healthcare, or senior living verticals.
- Familiarity with programmatic advertising, lead generation, or direct‑response media.
- Background in consumer UX / app product management in addition to B2B or growth product.
- MBA or equivalent advanced degree from a top program – or equivalent self‑taught rigor demonstrated by your track record.
Why LeadingResponse
- Ownership & Impact – You own real product impact, not just feature delivery. Your work directly drives revenue and consumer outcomes.
- Data & Infrastructure – Rich proprietary data assets and modern stack – you'll have the tools to build and experiment at scale.
- Stage & Trajectory – Established brand, entrepreneurial pace. Build like a startup without the existential risk.
- Competitive Package – Competitive compensation package, and a flexible hybrid environment with real autonomy over your work and roadmap.
Our Interview Process
We respect your time and run a focused, signal‑rich interview process.
Apply
Ready to build products that matter? Apply at or reach out to our talent team directly.
Equal Opportunity Employer, Drug‑free employer and workplace.
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