Content Marketing Specialist – New York, NY

Cogency Global is looking for a hands‑on, organized Content Marketing Specialist who can turn expertise into engaging, high‑impact digital content.
This role is for someone who understands how to build brand presence through social media, thought leadership support, and timely, relevant content.
You will turn ideas and subject matter expertise into compelling posts, campaign content, and brand storytelling that strengthens Cogency’s voice in the market.
You will support Cogency’s digital presence by publishing social content, thought leadership, and editorial content across priority channels with a strong emphasis on LinkedIn, thought leadership, and market‑relevant storytelling.
You will collaborate closely with Brand, Digital, Design, and subject matter experts to translate complex topics into clear, engaging content aligned to business priorities.
Key Responsibilities

Social Marketing & Community Management
Support and execute content across owned social channels.
Develop and manage a social content calendar aligned to campaigns, events, and thought leadership.
Draft and publish social content across formats (brand posts, SME content, campaign support and timely commentary)
Curate and share relevant industry content with added perspective
Monitor engagement and manage community interactions in a timely, brand‑aligned way.
Track performance and use analytics to optimize content and improve engagement
Thought Leadership & Content Development
Support development thought leadership that position Cogency’s experts as credible voices
Partner with subject matter experts to create articles, social content, webinars, and long‑form assets.
Translate research, market trends, and regulatory updates into clear, audience‑friendly content.
Contribute to a repeatable process for developing and scaling thought leadership content
Support blog development including briefing, drafting, editing, and publishing content
Edit and refine content from internal contributors and external contributors to ensure clarity, quality, and brand alignment.
Build blog content from interviews, notes, presentations, and SME input.
Ensure content is aligned with social promotion, and broader marketing initiatives
Help manage editorial workflows, timelines, and review content standards
Use audience & market insights to inform content planning and messaging
Support content distribution and syndication efforts to extend reach
Ensure content distribution aligns with channel best practices and business priorities.
Required Qualifications

Must‑Have
Experience managing or contributing to B2B or professional services social media
2‑4 years of experience in content marketing, social media, or editorial roles
Familiarity with social platforms, CMS tools, and analytics
Strong writing, editing, and proofreading skills across short and long‑form content.
Experience working with subject matter experts or senior stakeholders.
Strong ability to simplify complex or technical topics
Experience managing multiple projects and deadlines
Nice‑to‑Have
Experience in B2B, professional services, legal, or financial sectors
Experience with executive thought leadership or ghostwriting.
Familiarity with webinars, content syndication, or multi‑channel campaigns
Experience creating research‑based content (white papers, reports)
Comfort using AI tools to support content creation and optimization
Success Metrics
Consistent high‑quality social and content output aligned to brand priorities.
Increased visibility and engagement for executive and SME content.
Strong contribution thought leadership and campaign performance
Growth in engagement, audience, and content‑driven traffic
Job Type: Full Time, M-F Hours: 9:00 AM – 5:00 PM Salary Range: $70-80K

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