SEO Generalist

About Lovingly Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We’re building systems, not one-off campaigns — and we use AI as a core part of how we operate, not as a buzzword.
Role Summary We’re looking for an SEO Generalist who can own how Lovingly — and our florist partners — show up across search:
Local (maps, packs, listings)
Web (partner sites + lovingly.com)
Emerging AI assistants and answer engines
This is not a narrow “SEO specialist” role focused on one site or one channel. You’ll define standards, drive execution through others, and personally ship work that moves the numbers.
You won’t be fighting to convince people SEO matters. You’ll be designing and running the system that proves it.
Requirements
What You’ll Own Outcomes
Organic visibility and traffic growth for:
Priority partner florist sites
lovingly.com
Local search surfaces (GMB/GBP, maps, local packs)
SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections
System & Standards
Create and maintain the SEO playbook for:
Partner sites
lovingly.com
Local search (GBP, listings, basic citations)
Define non-negotiable standards for:
On-page elements (titles, meta, headings, content blocks)
Technical basics (indexation, redirects, robots, sitemaps)
Tracking and analytics tied to SEO initiatives
Routing & Delegation
You’ll direct (not manage) SEO work done by:
Digital Marketing Specialists
Landing pages, metadata, content updates, basic technical hygiene
Online Business Coaches
Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations
You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You’ll Do (Day-to-Day) Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
Translate audits into:
Clear task lists for Digital Marketing Specialists
Simple, action-ready checklists for Online Business Coaches
Well-defined tickets for Engineering via product/COO when technical changes are needed
Design and maintain templates for:
Local and store pages
Core landing pages and collections
High-intent SEO surfaces on lovingly.com
Own local SEO hygiene for top partners:
GBP category and content setup
NAP consistency and basic citations
URL + UTM standards for tracking
Set up and maintain SEO reporting across:
GA4, Search Console, and core dashboards
Partner-level scorecards where applicable
Use AI tools as a default part of your workflow to:
Draft and refine copy at scale
Generate briefs, QA checklists, and variant tests
Analyze search trends, logs, and performance patterns
Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners
How You’ll Work With Others COO & Marketing Leadership
Align on which partners, markets, and lovingly.com surfaces matter most
Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards
Digital Marketing Specialists
Provide clear briefs, templates, and definitions of “done” for SEO-related work
Review and approve SEO-critical changes before they ship
Online Business Coaches
Equip them with simple, actionable SEO checklists for florists
Turn field conversations into real improvements in listings and onsite content
Engineering & Product
Create clear, concise technical SEO requests
Validate implementations when they go live and ensure tracking remains clean
You’ll Thrive in This Role If You… Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
Are deeply curious about how SEO interacts with AI assistants and answer engines
Are comfortable owning both strategy and execution — you can design systems and do the work
Use AI and analytics tools as a core part of your process, not an afterthought
Can create clarity from ambiguity and move work forward without waiting for perfect specs
Are able to clearly communicate:
What you’re doing
Why it matters
What you’re seeing in the data
This Role Is Probably Not a Fit If… You need detailed step-by-step direction to feel confident shipping work
You prefer a narrow scope (e.g., “just content” or “just technical audits”)
You’re attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
You’re looking for a pure strategy role or need direct reports to feel effective
Role Structure Role type:  Individual contributor
Reports to:  COO
Location:  Hybrid — regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days
Benefits
Compensation Bands
Level 1:  $75K–$110K + potential bonus/stipend
Level 2:  $110K–$150K + potential bonus/stipend
Level 3:  $150K–$200K + larger potential bonus/stipend tied to impact
Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
Health & Wellness:  Comprehensive health insurance, dental, vision
Time Off:  22 days PTO + holidays + 4 Floating holidays
Retirement:  401(k) with company match up to 3%
Equipment:  Latest Mac laptop
Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions

How to Apply
Apply directly through Workable with your resume and a brief note including:
One SEO project you’re proud of
The levers you pulled (technical, content, local, etc.)
The measurable impact it had
If you’re energized by the idea of architecting how an entire ecosystem wins in search — across local, web, and AI assistants — we’d love to hear from you.