Senior Strategist, Performance Marketing

Brand Knew is looking for a Performance Marketing Strategist who's equal parts ideator, collaborator, and executor -someone who lives at the intersection of storytelling, creator culture, and performance marketing. You'll be tasked with developing thumb-stopping ad concepts, identifying and guiding influencers and content creators, and collaborating with production and design teams to bring high-volume creative to life across campaigns.

You should be comfortable interpreting performance data to understand what's working, and use those insights to continuously refine creative strategy.

If you have a deep understanding of what makes people stop scrolling-and what makes them convert-and are excited to bring that skill to a diverse roster of clients across real money gaming, social casino, DTC, financial services, and travel, we want to hear from you.

Note: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
Own and evolve creative frameworks across dozens of weekly assets-ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently
Lead brainstorms, build creative decks, and present ideas internally and to clients
Identify, vet, and brief influencers and creators aligned with client goals and brand tone
Set up recurring media days to capture content with creators or customers to produce compelling ad creative
Requirements: 3+ years experience in a creative role focused on social or performance marketing
Proven track record of collaborating with influencers/creators and developing UGC-style ads
Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
Experience shipping a high volume of assets weekly-without sacrificing originality or quality
Strong analytical skills-you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
Experience in real money gaming, social casino, or other regulated industries is strongly preferred
Strong communication and collaboration skills
Excellent creative instincts and visual storytelling chops
Data-aware, not data-paralyzed-you understand how creative performance influences strategy
Perks: Significant opportunity for growth in the company
Work alongside an incredible slate of clients and team members
Fun, creative and collaborative company culture
Unlimited cold brew
Hybrid & remote work options
Compensation: Commensurate with experience, salary range ($72k-$80k)
Longterm disability insurance
Health care offering, including dental and vision
At the 1 year mark: 401k

$72,000 - $80,000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.