Marketing Strategist

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Marketing Strategist
Full Time Frederick, MD, US

3 days ago Requisition ID: 3599

Salary Range: $65,000.00 To $72,000.00 Annually

ThompsonGas is the nation’s fastest growing propane retailer, and we are looking for innovative, outside of the box thinkers who want to make an impact. We are rethinking the way we do business and, as a result, our employees are empowered to take an idea and run with it. If you are looking for an environment that will allow you the freedom to drive change, create an unrivaled customer experience and have fun while you’re doing it – then ThompsonGas is for you!

As our Marketing Strategist , you’ll help bring the ThompsonGas story to life. You’ll support projects and campaigns that build brand awareness, engage customers, and connect with the communities we serve. You’ll play a key role in coordinating day‑to‑day marketing activities and ensuring everything runs smoothly across print and in‑person channels.

Support the execution of integrated marketing campaigns aligned with company strategies, like enhancing customer experience and digital harmonization

Plan, develop, and execute multi‑channel marketing initiatives, including digital, web, email, social media, events, and other marketing efforts

Collaborate with internal teams and stakeholders to translate business objectives into effective marketing strategies

Manage campaign execution from concept through delivery, ensuring quality, accuracy, and alignment with goals

Ensure brand consistency across all marketing materials and communications, maintaining a customer‑centric, community‑focused, and approachable voice

Oversee timelines, budgets, and deliverables for multiple concurrent projects

Analyze campaign performance and recommend optimizations for future initiatives

Stay current on industry trends, tools, and best practices

Use the given tools, such as Tableau Dashboards, Google Analytics, etc. to track campaign performance and assist in reporting and presentations

Maintain project timelines, marketing calendars, and task lists

Education and Experience

Experience with campaign planning, audience targeting, and segmentation

Working knowledge of marketing analytics and performance measurement

Familiarity with marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Constant Contact, etc.)

Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)

Understanding of how various marketing channels work together in an integrated strategy

Detail‑oriented team player who thrives in a results‑driven environment

Strong communicator with a collaborative, approachable style

Curious and creative, with a focus on continuous improvement and efficiency

Experience working within brand guidelines and maintaining consistency

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

5–7+ years of marketing experience in the marketing field, some experience in the energy or oil and gas industry preferred

Proven experience managing campaigns and cross‑functional collaboration

Strong organizational skills with the ability to manage multiple projects simultaneously

Excellent communication and collaboration skills

Aligned with team and company values: trustworthy, sincere, reliable, and neighborly

What Success Looks Like

Consistent delivery of high-quality campaigns aligned with brand standards

On‑time and on‑budget execution of marketing initiatives

Strong collaboration with internal teams and external partners

Measurable impact on brand awareness, customer engagement, and lead generation

PERKS WITH US!

Medical, Dental, Vision, and 401k with IMMEDIATE eligibility

Disability and life insurance

Paid time off that increases with tenure

Daily Pay Option that offers great flexibility and financial control

Employee training programs with career development/advancement opportunities

Employee recognition program

Quarterly bonus potentialPaid maternity and parental leave benefits

The intended base pay range for this role is $65,000 to $72,000. The actual base pay offered may vary based on a variety of factors, including but not limited to job‑related qualifications (such as knowledge, skills, education, and experience), location, and/or schedule. Depending on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered.

ThompsonGas provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThompsonGas complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

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