Vice President of Marketing
About the Company
Ambitious provider of digital asset management (DAM) solutions
Industry
Computer Software
Type
Privately Held, Private Equity-backed
Founded
1998
Employees
201-500
Specialties
- digital asset management
- hosted media archive
- online assets collection management
- media database website
- digital media archives
- marketing asset management
- saas
- digital media management
- brand management
- image management
- video management
- dam software
- and media asset management
About the Role
The Company is seeking a Vice President of Marketing to spearhead the global marketing function during a pivotal phase of external momentum. The successful candidate will be responsible for owning and leading the marketing strategy, with a focus on demand generation, brand, communications, and field marketing. This role is not a turnaround but a rebuild and category-claim play, requiring a leader who can translate the company's category-defining positioning into measurable enterprise pipeline across various verticals. The VP of Marketing will also be tasked with setting and maintaining brand standards, activating the company's online presence, and ensuring go-to-market alignment with sales leadership.
Candidates for the VP of Marketing position at the company should have a Bachelor's degree in a relevant field or equivalent experience, with a proven track record of leading marketing functions in a B2B or enterprise SaaS environment. The role demands a leader with a strong background in demand generation, including ABM, and a deep understanding of marketing to large enterprises with complex sales cycles. Experience in AI-assisted marketing and a history of cross-functional collaboration, particularly with sales and product teams, are essential. The ideal candidate will be a strategic thinker, a hands-on operator, and a resilient leader with a high level of integrity and a strong entrepreneurial orientation.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
- Marketing