Lead Visual&Brand Designer Job at CoW DAO in New York

Lead Visual Designer

We are looking for a versatile Lead Visual Designer to take our brands to the next level and help shape design as a practice at CoW DAO.
This is a hands-on lead role — a true player-coach moment. You'll spend most of your time creating sharp, high-quality brand and marketing designs, while also guiding 1–2 designers and setting the standards that keep our visuals bold, consistent, and unmistakably CoW.
What you'll do
Lead the creative vision and visual evolution of CoW DAO's brands across all platforms
Design high-quality visual assets for marketing, with a focus on digital content but not exclusively. This includes, but is not limited to, launch videos, social media assets, banner ads, swag, and physical collateral.
Mentor 1–2 designers, providing guidance, feedback, and support
Ensure a cohesive design language by bridging the gap between marketing visuals and product interfaces
Support product design either by acting as a sounding board or by stepping in to "pinch hit" from time to time
Foster a culture of continuous professional growth and collaboration between designers with a variety of skillsets
Shepherd the organizational structure for design at CoW DAO by identifying gaps and opportunities for impact, managing resources against a roadmap, and setting up processes that improve our ways of working
Who you are
5+ years of experience

as a Senior Visual Designer with a focus on high-level visual execution.
Branding Expert:

Deep experience in developing brand identities and maintaining visual ecosystems that resonate across various touchpoints.
Illustration Background:

A strong foundation in illustration, with the ability to create custom visual assets that enhance storytelling and brand uniqueness.
Passionate & Excellence-Driven:

Committed to high-quality output with a growth mindset and a genuine eagerness to share design knowledge.
Versatile and hands-on;

happy to take on new challenges and roll up your sleeves wherever needed
Tech-Sector Savvy:

Experience working in tech companies with a clear understanding of remote, cross-functional collaboration and designing for digital media.
Collaborative & Prioritization-Focused:

Easy to work with and able to make thoughtful trade-offs to ensure project success.
Data-Conscious:

Comfortable using performance insights and numbers to help inform and refine your design decisions.
Nice-to-haves
Familiarity with Web3 and designing for Web3 projects
Previous experience leading a small team or mentoring designers
Experience with motion design tools like After Effects, Rive, and Lottie
Strong understanding of color theory and visual styling
What we can offer
Flexible work environment: Join our hub in Lisbon or work remotely
Token plan: Have a stake in our mission and shape the future of CoW DAO
Periodic gatherings: Enjoy opportunities to connect with the rest of the team through regular trips
Conference allocation: Stay up-to-date with ecosystem advancements using our conference budget
Learning budget: Use our learning budget to support your higher ambitions
Hardware budget: Take advantage of a hardware budget for acquiring necessary equipment
Make an impact: You are joining a startup where you can make a huge difference. Your work matters!
Flat hierarchies mean fewer processes and bureaucracy - see more of your ideas come to life!
Flexible work and vacation times: Prioritize work-life balance through our robust flexible work policy and vacation allowance
Growth: If you're someone who loves taking the initiative and getting things done, CoW offers lots of opportunities for your individual growth
Culture

Life within the CoW DAO is an incredible adventure! We take pride in our collaborative approach, embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact, ownership, simplicity, and team spirit. Plus, we're all about feedback, coming together, and enjoying the journey along the way!
At CoW DAO, we strive to create a space where everyone feels included and empowered. We believe that our products and services benefit from our diverse backgrounds and experiences. All qualified applicants are considered for positions regardless of race, ethnic origin, age, religion or belief, marital status, gender identification, sexual orientation, or physical ability.