Senior Creative Director (m/f/d)

Your mission
Location: Berlin based (Hybrid) or Remote (+/- 2h CET)

Office: Reichenberger Str. 36, 10999 Berlin

Mode: Full-time Freelance (Project-based, 32-40 hrs/week)

Start: As soon as possible

About Us
Battle Royal Studios is a boutique creative agency, renowned for delivering innovative and immersive live experiences worldwide. From high-profile brand activations to complex international productions, we operate at the intersection of creativity, strategy, and flawless execution. Our work spans large-scale live events, experiential formats, and cultural productions across global markets.

Discover more about our projects and philosophy at

www.br-studios.com .

Role Overview
The

Senior Creative Director – Brand Experience & Activations

leads the creative vision and narrative development of brand-led experiences, translating strategic intent into culturally relevant, high-impact concepts across live, spatial, and campaign ecosystems. You sit at the intersection of brand storytelling, experiential design, and campaign thinking, ensuring every project moves beyond the notion of an event into owned brand experience territory. You own the idea, not the delivery, and partner closely with production and design teams to shape narrative platforms that scale. This is a senior leadership position that shapes both the work and the creative culture of the studio.

Key Responsibilities
Creative Direction and Concept Leadership

Own creative direction from brief through concept to pitch

Translate brand strategy into experience‑first ideas, not format‑driven thinking

Lead concept development across live activations, pop‑ups, spatial environments, festival platforms, and hybrid campaigns

Define the big idea plus execution logic with clear narrative spine and sharp strategic articulation

Set and maintain creative standards and push ideas from good execution into distinctive, owned work

Brand Narrative and Campaign Strategy

Develop narrative territories that scale across physical experiences, content channels, and multi‑market rollouts

Build campaign ideas that connect to brand pillars and cultural moments; ensure work is never a one‑off

Bring cultural references from fashion, music, art, and digital culture. Ensure work feels current and aspirational

Pitch Leadership and Client Engagement

Lead or co‑lead key pitches

Shape story flow, concept articulation, and presentation tone

Win work through creative thinking quality and originality, not just execution delivery

Cross‑Functional Collaboration

Work closely with Strategy, Spatial/Design, Production, and Account teams in fluid, non‑linear workflows

Translate conceptual thinking into physical form by guiding design and production teams, ensuring ideas remain high‑impact and buildable

Balance creative ambition with production feasibility, pushing back constructively when ideas are at risk without compromising vision

Build and maintain creative standards across the organization through mentorship, feedback, and cultural leadership

What This Role Is Not

Build and maintain creative standards across the organization through mentorship, feedback, and cultural leadership

Not a pure advertising Creative Director (too focused on campaign‑only thinking; this role owns experience platforms)

Not a visual designer or Art Director only (those skills are table stakes; the real value is in strategic concept thinking)

Not a Creative Ops role (does not manage workflows or team scheduling; leads creative thinking and standards)

Profile Requirements

10+ years of experience in experiential agencies, brand activation agencies, or hybrid creative agencies

Proven work across global brands, large‑scale activations, and campaign‑led experiences at the concept stage

Strong concept thinker who prioritizes ideas and strategic thinking over pure aesthetics

Deep experience building brand worlds and platforms (not one‑off executions)

Proven ability to connect strategy, concept, and execution, then translate that thinking to teams

Comfortable and confident in pitch environments; able to articulate creative thinking clearly

Strong cultural awareness: able to identify and integrate cultural moments, references, and trends that elevate work

Nice to have

Spatial design awareness, content and social integration thinking, experience with restricted categories

What We Offer

Responsibility for the execution backbone of high‑profile international live projects

A senior leadership role with real influence on quality, standards, and team development

Collaboration with experienced creative, planning, and client teams

A supportive, professional, no‑ego culture that values reliability and excellence

A Berlin‑based setup with flexibility and trust in how work gets done

Want to work with us? If you are passionate about delivering complex live productions at the highest standard, we would love to hear from you.

About Us
Battle Royal Studios is a boutique creative agency, renowned for delivering innovative and immersive experiences that captivate audiences worldwide. From high‑profile brand activations to grand cultural events, we craft unique concepts that blend creativity, strategy, and cutting‑edge technology. Discover more about our projects and philosophy at

www.br-studios.com .

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