Content Producer (Video & AI)

GreatNeckTools has been a trusted name in hand tools for over a century. Through our family of brands, we are dedicated to delivering high-quality, durable, and innovative tools for both professionals and DIYers. Proudly manufacturing in the USA and around the world, we continue to invest in our people, products, and creative capabilities.
As we grow our marketing and brand presence, we are seeking a talented Content Producer to bring our story and products to life through compelling video content.
Position Overview

We are looking for a Content Producer (Video & AI) to create high-performing video and digital content across social, ecommerce, and retail platforms for GreatNeckTools and OEMTOOLS.
This role blends hands-on production with AI-driven content creation. You will plan, shoot, and edit content while leveraging emerging tools to move faster, create more variations, and scale output without sacrificing quality.
You will work closely with marketing, creative, and product teams, using our in-house studio and real-world environments to bring products to life. This role is ideal for someone who can balance polished brand work with fast-turn, social-first content and thrives in a high-output environment.
Key Responsibilities

Create

Plan, shoot, and edit video and digital content for social media, ecommerce (Amazon, DTC), retail partners, and brand campaigns.
Produce both polished product content and fast-turn, platform-native content.
Capture content in studio and on-location (automotive, workshop, and industrial environments).
Build (AI-Driven Content)

Use AI tools (Runway, Adobe Firefly, Descript, etc.) to accelerate editing, ideation, and production.
Generate multiple content variations optimized for different platforms and use cases.
Leverage AI for scripting, voice, motion, and post-production workflows.
Continuously identify ways to increase speed, efficiency, and output using emerging tools.
Partner with marketing and product teams to develop concepts, storyboards, and content strategies.
Work alongside the in-house photographer to align video and still content across campaigns.
Translate product features into clear, engaging, benefit-driven content.
Manage

Organize and maintain a structured video and photo asset library.
Ensure brand consistency across all content outputs.
Manage multiple projects and deadlines with minimal oversight.
Optimize

Create content specifically for ecommerce performance (Amazon, Shopify, Walmart).
Adapt content for different formats, aspect ratios, and platform requirements.
Stay current on content trends, formats, and performance-driven creative.
Qualifications

Technical Skills

3+ years of video/content production experience (in-house, agency, or freelance).
Strong proficiency in Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Solid understanding of cameras, lighting, and audio for both studio and on-location shoots.
Experience with motion graphics or animation (After Effects or similar).
Strong color correction and grading skills.
AI & Workflow Skills

Hands‑on experience using AI tools in real production workflows.
Proven ability to use AI to increase content speed, variation, or efficiency.
Comfort experimenting with new tools and integrating them into daily work.
Creative & Strategic Skills

Ability to balance quality with speed and volume.
Strong storytelling instincts with a focus on product and benefit‑driven content.
Highly organized, detail-oriented, and self‑directed.
Comfortable working in workshop, automotive, or industrial environments.
Preferred Qualifications

Experience in tools, automotive, manufacturing, or product‑driven brands.
Familiarity with ecommerce content (Amazon A+, PDP video, DTC content).
Drone experience and FAA certification.
3D animation or product visualization experience.
What Success Looks Like

You produce a high volume of content without sacrificing clarity or quality.
You use AI to move faster and create more than traditional workflows allow.
Your content performs across platforms—social, ecommerce, and retail.
You take ownership from concept through final delivery.
How to Apply

Submit your cover letter, resume and portfolio.
Product or brand video work.
Social‑first or short‑form content.
Equal Employment Opportunity Statement

GreatNeck Tools is an equal opportunity employer committed to building a diverse and inclusive workforce. Employment decisions are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable federal, state, or local laws.
GreatNeck Tools is also committed to providing reasonable accommodation for qualified individuals with disabilities and encourages applicants to request assistance as needed throughout the hiring process.
Founded in 1919, GreatNeckTools® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/

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