Baalspots is hiring: Senior Paid Ads Specialist in Houston

We’re looking for a Senior Paid Ads Specialist to lead and scale paid media across Google Ads, Meta, TikTok, Programmatic platforms and Amazon. You’ll be responsible for building high-performing acquisition systems, improving ROAS and CAC, and driving measurable business growth through full-funnel strategy and execution.
This is a hands‑on role for someone who is equally strong in media buying + analytics + creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform.
What You’ll Do

Strategy + Performance Leadership

Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon
Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization
Develop testing roadmaps for creative, landing pages, audiences, bids, and offers
Ensure channel budgets are allocated based on highest profitability and impact
Google Ads

Manage Search, Performance Max, Display, YouTube, and remarketing campaigns
Optimize keywords, match types, bidding strategies, and conversion actions
Ensure strong structure + tracking for scale and reporting accuracy
Meta Ads

Launch and optimize Advantage+ and manual funnel structures
Guide creative iteration (UGC, static, carousel, video) based on performance insights
Build audience strategy using broad + interest + lookalikes + retargeting
TikTok Ads

Build performance campaigns leveraging creators/UGC and iterative testing cycles
Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift
Work closely with creative team for

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