Social Media Marketing Manager

Benefits

Bonus based on performance

Company parties

Competitive salary

Employee discounts

Flexible schedule

Opportunity for advancement

Paid time off

Position Title: Social Media & Marketing Manager (Multi-Brand)

Overview
We are looking for a highly driven, creative, and organized Social Media & Marketing Manager to lead content creation, brand storytelling, and promotional strategy across multiple growing brands, including GoTeez, The Sports Page, Bigfoot in the Smokies, Cades Cove Outpost, Camp Wildflowers, and the Smoky Mountain Bigfoot Festival.

This is not a basic social media role. This position is responsible for turning attention into revenue by building engaging content, promoting products, driving traffic, and helping execute events that bring our brands to life.

Key Responsibilities
Social Media Management

Plan, create, and post daily content across all major platforms (Facebook, Instagram, TikTok, etc.)

Capture photo and video content in-store, at events, and behind the scenes

Write captions that feel real, engaging, and on‑brand (not corporate or generic)

Respond to comments and messages to build community and increase engagement

Stay on top of trends and adapt content quickly to stay relevant

Content Creation

Shoot and edit short‑form video (Reels, TikToks, promos)

Create graphics and promotional materials for products, events, and announcements

Showcase merchandise in a way that drives sales both in‑store and online

Tell the story behind each brand in a way that connects with customers

Marketing & Promotions

Plan and execute marketing campaigns across all brands

Coordinate product launches, seasonal promotions, and special releases

Work closely with ownership to develop ideas that increase traffic and revenue

Track performance and adjust strategy based on what’s working

Event Planning & Execution

Assist in planning and promoting events, including the Smoky Mountain Bigfoot Festival and in‑store activations

Create buzz leading up to events through consistent and creative promotion

Capture and post live content during events

Help ensure events are well‑attended and professionally presented

Brand Management

Maintain a consistent voice and identity for each brand while understanding their unique audiences

Ensure all content reflects the quality and personality of each business

Look for opportunities to cross‑promote between brands when it makes sense

What We’re Looking For

Someone who takes initiative and doesn’t need constant direction

Strong photo and video skills (iPhone is fine, but you need to know how to use it well)

Ability to move fast and produce content daily

Organized and able to manage multiple brands at once

Creative thinker who can come up with ideas, not just execute them

Comfortable being around people, stores, and live events

Understanding of what makes content actually perform, not just look good

What Success Looks Like

Consistent, high‑quality content being posted daily

Increased engagement, followers, and brand awareness

More foot traffic in stores and higher event attendance

Content that actually drives product sales

Each brand feels active, alive, and growing.

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