Digital Marketing & Social Media Manager

Content Creation & Production Capture high-quality photo and video content during live classes, events, and member moments inside the studio
Organize and execute off-site/location shoots (beach workouts, community events, run club, partnerships, etc.)
Produce engaging short-form video content (Reels, Stories, Ads) aligned with F45 brand standards
Highlight workouts, coaches, member transformations, and community culture
Editing & Post-Production Edit video content optimized for Instagram and Meta (Reels, Stories, Feed, Ads)
Add music, captions, transitions, overlays, and branding elements
Maintain a consistent visual identity aligned with F45 and studio branding
Social Media Management Plan, schedule, and publish content across Instagram and Facebook (Meta)
Write compelling captions, hooks, and calls-to-action to drive engagement and conversions
Monitor comments, messages, and engagement trends
Stay current on social media trends, audio, and platform updates
Marketing & Growth Support Collaborate with studio leadership on campaigns, promotions, and events (intro offers, challenges, competitions, etc.)
Create content to support paid ads and lead generation campaigns
Assist in promoting events such as DEKA, HYROX training, challenges, and community activations
Track performance metrics and suggest improvements based on analytics
Qualifications Experience in content creation, social media marketing, or digital media (fitness industry preferred)
Strong proficiency in video editing apps (CapCut, InShot, Adobe Premiere, or similar)
Deep understanding of Instagram & Meta platforms, trends, and algorithms
Ability to capture dynamic, high-energy fitness content in a live environment
Strong eye for branding, storytelling, and visual composition
Self-starter with the ability to execute quickly and consistently
Comfortable working early mornings, evenings, and weekends as needed for content capture
Compensation: $30.00 per hour
We embody and live our brand. We are natural team players who have big ideas. We know that a strong team is a diverse team, and we use diversity as a means to get creative and build a company that changes lives. Most importantly, at F45, we care about each other. We have fun, solve problems and hand out a ton of high-fives.
Culture That Crushes It Our mission at F45 is to create the world's greatest workout. This isn't only about creating an unbelievable fitness experience—it's about building a community and culture. As evidenced by HQ and every F45 studio around the world, culture isn't just about appearance. It's about our core beliefs, how we treat each other, how we make decisions, and most importantly, bringing a sense of fun and friendship to everything we do.