Digital Paid Media Specialist

961 Interactive is a performance-driven digital marketing agency located in Las Vegas. Specializing in strategy, growth, and revenue, the agency serves diverse industries including Hospitality, Service, Healthcare, Legal, Retail, and Attractions. By leveraging technology, experience, and data-driven insights, 961 Interactive helps businesses enhance performance and achieve measurable results. The agency also delivers custom platform designs tailored to optimize performance and drive conversions.
961 Interactive is actively seeking a Paid Media Specialist with 3+ years of hands‑on experience creating, managing, and optimizing high-performance digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads .
This role is ideal for someone who thrives in a performance-driven environment and understands how to turn strategy into measurable growth across a diverse portfolio of clients.
Key Responsibilities & Requirements: 3+ years of proven experience managing paid media campaigns across multiple platforms
Hands‑on campaign creation, audience building, bid strategy management, and budget optimization
Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
Ability to analyze performance data and translate insights into actionable optimization strategies
Experience with A/B testing creatives, landing pages, and audience segments to improve ROAS
Strong understanding of funnel strategy, lead quality, and revenue-driven reporting
Comfortable managing multiple accounts, industries, and budgets simultaneously
Clear communicator who collaborates well with SEO, creative, and development teams
What makes someone successful in this role: Data‑first mindset with strong analytical and problem‑solving skills
Proactive optimization approach — not “set and forget” campaign management
Ability to identify trends early and pivot strategies quickly
Strong attention to detail in tracking, reporting, and budget pacing
Ownership mentality with a focus on performance outcomes, not just platform metrics
The ideal candidate has a track record of driving measurable growth, improving campaign efficiency, and delivering clear, transparent reporting that supports client decision‑making.

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