Director, Shopper Marketing

Director, Shopper Marketing
Location:

Culver City, CA
Duration:

W2 Assignment Through December 4, 2026 (Potential to extend/convert)
Pay Rate:

$104/hour

Overview

Our client is seeking an experienced

Director of Shopper Marketing

to lead the development and execution of data-driven marketing strategies across key digital retail partners. This role is responsible for driving integrated shopper marketing programs that enhance customer engagement, optimize digital merchandising, and deliver incremental revenue growth.

The ideal candidate is a strategic thinker with deep experience in digital retail marketing, strong cross-functional leadership skills, and a proven ability to translate insights into impactful go-to-market initiatives.

Key Responsibilities

Shopper Marketing Strategy & Execution

Lead the design and execution of innovative marketing programs across major digital retail platforms

Develop scalable, insight-driven campaigns to increase visibility, conversion, and revenue

Own retailer-specific strategies, aligning business priorities with partner capabilities and promotional calendars

Oversee end-to-end campaign development for new releases, ensuring alignment across the full content lifecycle

Translate data and consumer insights into actionable strategies that drive performance and growth

Go-To-Market Strategy & Innovation

Define and communicate go-to-market strategies for new releases across internal stakeholders

Lead ideation of innovative marketing initiatives leveraging platform capabilities, emerging trends, and audience insights

Create executive-level presentations outlining strategy, priorities, and expected outcomes

Identify and pilot new promotional opportunities, merchandising tactics, and program formats

Cross-Functional Leadership & Execution

Partner with teams across marketing, sales, digital, creative, and analytics to ensure cohesive campaign execution

Oversee execution of digital merchandising and marketing assets, ensuring quality and timeliness

Collaborate on asset development, metadata, and digital deliverables to support discoverability and performance

Partner & Stakeholder Management

Serve as a key liaison to external digital retail partners, supporting joint business planning and growth initiatives

Align with internal stakeholders to ensure seamless execution of strategic priorities

Lead communication of marketing strategies and performance updates across teams

Brand & Portfolio Alignment

Support marketing efforts across multiple content labels or business units

Develop tailored strategies that reflect unique audience segments, brand positioning, and release strategies

Qualifications

8+ years of experience in shopper marketing, digital marketing, or media

Strong background in digital retail, streaming, or transactional platforms preferred

Proven experience developing and executing integrated marketing campaigns

Experience working cross-functionally with internal teams and external partners

Strong analytical and problem-solving skills, with the ability to leverage data for decision-making

Excellent project management and organizational skills

Exceptional communication and presentation abilities

Preferred Experience

Experience with digital content distribution platforms (e.g., transactional, streaming, or on-demand ecosystems)

Background in lifecycle or promotional marketing

Familiarity with digital merchandising, metadata, and platform optimization strategies