Director of Brand & Ecommerce Marketing-Fashion-San Fran

OUR CLIENT IS A GLOBAL FINE JEWELRY COMPANY. THEY ARE SEEKING A STRONG DIRECTOR OF BOTH BRAND AND ECOMMERCE MARKETING FOR THEIR US/SAN FRAN OFFICE. THIS ROLE IS ON SITE FULL TIME

Director, Brand & eCom

This role will lead all U.S. marketing and eCommerce initiatives, owning the brand's fastest-growing channel while partnering closely with global headquarters. This role is a highly cross-functional role for a strategic and hands-on leader who can balance brand storytelling with performance-driven growth.

What Will you Do:

• eCommerce + Digital Growth:

• Own DTC business performance across revenue, conversion rate, and traffic, with accountability for annual targets
• Partner with Merchandising team to create online merchandising strategy, including product launches, exclusives, and seasonal storytelling
• Lead initiatives that drive both revenue and brand equity (e.g., online exclusives, campaigns)
• Identify growth opportunities and present actionable strategies to leadership
• Partner with Global HQ overseas on site optimization, UX improvements, and technical enhancements
• Manage monthly website updates in partnership with HQ (homepage refreshes, gift guides, featured shops)
• Deliver weekly and monthly performance reporting with insights to drive optimization
• Manage E-Commerce CX & SEO Manager, who handles all customer service, product uploads, and SEO execution

• Marketing: Brand + PR

• Serve as primary point of contact with Global marketing team, ensuring alignment between global brand strategy and U.S. market needs
• Own U.S. seasonal campaign strategy and execution across owned and paid channels, excludes social
• Ensure brand messaging is consistently translated across DTC, wholesale channels, and internal communications
• Oversee email marketing strategy and lifecycle communications
• Contribute to wholesale marketing strategy and budget discussions
• Partner with Brand HQ and US PR agency to execute brand strategies through annual initiatives
• Manage Brand Marketing Manager , who manages email, paid and supports PR initiatives

• Marketing: Performance + Media Partnerships

• Own media planning and budget allocation across channels
• Ensure efficiency and performance against KPIs, including ROAS and customer acquisition goals with performance marketing agency
• Develop campaign concepts and brief creative assets to HQ (copy, messaging, testing strategy)
• Identify new partnerships that align with brand direction and growth goals

Required:

• 5-7+ years of experience in eCommerce, DTC, or digital marketing, preferably within luxury or fashion
• Proven ability to drive online revenue growth while maintaining strong brand positioning
• Experience managing an internal team, external agencies, and working cross-functionally
• Strong understanding of web analytics (e.g., Google Analytics) and performance marketing metrics
• Strategic mindset with a hands-on, execution-oriented approach
• Excellent project management, communication, and organizational skills
• Entrepreneurial spirit with the ability to operate independently in a fast-paced environment