ABM Campaign Marketing Manager

ABM Marketing Campaign Manager Location: Santa Clara California (Hybrid)
Duration: 6 months (possible extension)
Job Description:
The client is looking for an ABM Marketing Campaign Manager to work on an account-based marketing Campaigns team managing the launch of SASE ABM platform campaigns.
This position will build exceptional customer experiences by targeting our priority accounts.
This position calls for someone with a marketing campaign background who works proactively to drive results.
This candidate excels at marketing reporting to measure our account-based marketing success from many different data sources.
This candidate is a self-starter, flexible, has a high level of integrity, and is action and goal-oriented in a fast-paced, team-oriented, collaborative environment.
Drive account-based marketing campaigns by creating personalized experiences for our key accounts.
Engage with critical personas with focused content and messaging by creating personalized journeys.
Manage personalization around ABM messaging, emails, and ads, working with content marketing, product marketing, content writers, and creative teams.
Insights and analytics for informed decision-making and optimization of campaigns - Report and measure campaign performance through Salesforce and Demandbase reports.
Tight alignment between sales and marketing - engage with sales teams to better enable them to reach out to their accounts through insights marketing will provide.
Strategize recommendations to sales teams for accounts showing high intent or high engagement.
Be a self-starter who is comfortable with program management.
Be hands-on with our different marketing tools to drive execution.
Skills:
4 to 8 years of B2B marketing experience
Experience in account-based marketing and digital marketing tools a plus
Campaign marketing or marketing operation experience
Experience with analytics and Salesforce reporting.
Experience with Pathfactory or landing page experience a plus
Experience with Demandbase is a plus but not required.
Thrives in a fast-paced environment
Analytical working with account performance data
Detailed-oriented with strong execution capabilities
Project management skills and experience working cross-functionally with different teams
Must be comfortable with technology content
Education:
Bachelor's degree
Skills: Required:
B2B
Digital Marketing
Marketing
Financial Project Management
Digital Campaign
Additional:
Project Management
Data Sources
Goal-Oriented
Self-Starter
Staffing
Product Marketing
Key Accounts
Marketing Campaign
Salesforce