CRM & Lifecycle Marketing Manager

Duties and Responsibilities

CRM Growth & Audience Strategy
Monitor and grow CRM databases across all owned channels
Develop acquisition strategies to expand opt-in patron lists
Report on engagement, retention, and churn metrics

Channel Ownership & Operations
Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
Manage Salesforce Marketing Cloud and Data Cloud segmentation
Optimize lifecycle flows including abandon cart and loyalty journeys

Performance & Analytics
Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
Partner with Business Intelligence to assess CRM performance

Vendor & Platform Management
Manage relationships with Salesforce, Attentive, and Validity

Cross-Functional Collaboration
Collaborate with Marketing Director on acquisition strategy
Partner with Ad Sales on reporting and performance insights
Support Group Sales CRM initiatives

Equal Opportunity Employer

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