Creative Director

Creative DirectorThe Creative Director leads and executes the creative vision across our water parks, ensuring all visual and conceptual work is cohesive, compelling, and on brand. This role balances hands-on creative execution with leadership and management responsibilities, serving as both a creative leader and an active designer on staff. The Creative Director will report directly to the Vice President of Marketing and play a critical role in shaping campaigns, productions, and day-to-day creative output across photography, video, design, and storytelling.Key ResponsibilitiesDefine, evolve, and uphold the creative vision and visual standards across all water park brands and locationsLead creative concepting for campaigns, seasonal initiatives, launches, and major park moments in partnership with the Brand Manager and Brand TeamAct as a hands-on designer, contributing directly to the creation of graphics, layouts, and visual assets as neededActively contribute to creative execution, including concept development, art direction, and select hands-on workDirect and oversee on-site photo and video productions, setting shot lists, tone, and creative prioritiesManage and mentor in-house creatives, production team members, and freelance partnersCollaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgetsEnsure consistency across all channels including digital, social, paid media, print, signage, and in-park experiencesReview, refine, and approve creative assets to maintain quality and brand alignmentBalance big-picture brand thinking with the practical realities of seasonal, live, and outdoor environmentsRequirements5+ years of experience in a creative leadership role within a brand, agency, or production environmentStrong portfolio demonstrating concept-driven campaigns and visual storytellingExperience directing photography and videography productionsProven ability to both create and manage high-quality creative workStrong understanding of branding, visual systems, and content strategyClear communicator with strong leadership and decision-making skillsExperience in lifestyle, entertainment, or attraction-based brands preferredAdvanced proficiency in Adobe Creative Suite