Creative Director

Creative Director

The Creative Director leads and executes the creative vision across our water parks, ensuring all visual and conceptual work is cohesive, compelling, and on brand. This role balances hands-on creative execution with leadership and management responsibilities, serving as both a creative leader and an active designer on staff. The Creative Director will report directly to the Vice President of Marketing and play a critical role in shaping campaigns, productions, and day-to-day creative output across photography, video, design, and storytelling.
Key Responsibilities
Define, evolve, and uphold the creative vision and visual standards across all water park brands and locations
Lead creative concepting for campaigns, seasonal initiatives, launches, and major park moments in partnership with the Brand Manager and Brand Team
Act as a hands-on designer, contributing directly to the creation of graphics, layouts, and visual assets as needed
Actively contribute to creative execution, including concept development, art direction, and select hands-on work
Direct and oversee on-site photo and video productions, setting shot lists, tone, and creative priorities
Manage and mentor in-house creatives, production team members, and freelance partners
Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets
Ensure consistency across all channels including digital, social, paid media, print, signage, and in-park experiences
Review, refine, and approve creative assets to maintain quality and brand alignment
Balance big-picture brand thinking with the practical realities of seasonal, live, and outdoor environments
Requirements
5+ years of experience in a creative leadership role within a brand, agency, or production environment
Strong portfolio demonstrating concept-driven campaigns and visual storytelling
Experience directing photography and videography productions
Proven ability to both create and manage high-quality creative work
Strong understanding of branding, visual systems, and content strategy
Clear communicator with strong leadership and decision-making skills
Experience in lifestyle, entertainment, or attraction-based brands preferred
Advanced proficiency in Adobe Creative Suite