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Director, Product and Market Strategy NGS #ESF5541

COA Network Inc, San Jose, CA, USA

Pay: $220,000-$230,000/yr

Job type: Full Time


Company Overview

Company develops, manufactures, and distributes a wide range of life science reagents. World leader in biotechnology research and development. Large, established company with major global growth. Work with a sharp, energetic team. Lucrative salary and great benefits.

Job Details

Job Type: Full Time
Location: San Jose, California
Pay: Excellent

What You Will Be Doing

Product Management & Commercialization

  • end-to-end NGS product lifecycle (Concept → development → launch → optimization)
  • Lead and mentor team of product managers
  • Manage:
    • Product timelines
    • Technical risks
    • Vendor coordination
    • Resource allocation
  • Drive:
    • Market research
    • Financial modeling (NPV, ROI)
    • New product proposals
  • Oversee:
    • Go‑to‑market strategies
    • Product launches
    • Sales enablement initiatives
  • Conduct:
    • Product line reviews
    • Post‑launch performance analysis
  • Collaborate with:
    • R&D, Operations, Product, Sales, Executive leadership

Market Strategy & Business Growth

  • Act as NGS domain expert
  • Analyze:
    • Market trends
    • Competitive landscape
    • Emerging technologies
  • Define:
    • Market strategy
    • Positioning
    • Growth opportunities
  • Build:
    • Business cases
    • Financial models
  • Present:
    • Go / No‑Go decisions to senior leadership
  • Own commercial strategy for assigned NGS market segments

Strategic Partnerships & Ventures

  • Identify and evaluate:
    • Partnerships
    • Sponsored research programs
    • Acquisitions
  • Define collaboration structures and requirements
  • Align:
    • External opportunities with internal capabilities
  • Negotiate contracts and track performance metrics
  • Drive expansion into new markets or technologies

Marketing & Sales Enablement

  • Partner with Sales to:
    • Set budgets
    • Achieve revenue targets
  • Develop:
    • Marketing campaigns
    • Lead generation strategies
  • Create:
    • Sales tools (brochures, application notes, web content)
  • Deliver:
    • Training for internal teams and distributors
  • Analyze:
    • Campaign performance
    • ROI metrics
  • Represent company at:
    • Industry events
    • Scientific conferences

Impact of the Role

  • Own and drive global NGS strategy
  • Shape RNA‑based NGS portfolio direction
  • Lead product innovation and commercialization
  • Influence company growth and market expansion
  • Align scientific innovation with business execution

Experience You Will Need

  • Core Experience:
    • 18+ years in life sciences product marketing
    • 10+ years leading teams
    • Proven track record in:
      • Product strategy
      • Market growth
      • Commercial execution
  • Technical Expertise (Critical):
    • Deep knowledge of NGS technologies :
      • RNA sequencing (RNA‑seq)
      • Library prep workflows
      • Genomics applications
    • Understanding of:
      • Applications
      • Market needs
      • Competitive landscape
  • Business & Strategy Skills:
    • Strong business acumen
    • Experience with:
      • Financial modeling
      • Product‑market fit
      • Growth strategies
    • Ability to translate:
      • Science → business strategy
  • Leadership & Soft Skills:
    • Strong team leadership experience
    • Excellent communication and presentation skills
    • Strong analytical and problem‑solving ability
    • Ability to:
      • Manage senior‑level team members
      • Influence cross‑functional teams
    • Highly organized and detail‑oriented
    • Creative thinker with strong interpersonal skills
  • Education:
    • BS/BA required
    • MS or PhD preferred
  • Skill Matrix Must‑Have:
    • 18+ years life sciences product marketing
    • 10+ years team leadership
    • Deep NGS domain expertise
    • Product lifecycle ownership (end‑to‑end)
    • Market strategy and commercialization experience
    • Strong analytical and financial modeling skills
    • Cross‑functional leadership
  • Nice‑to‑Have:
    • RNA‑focused NGS expertise
    • Experience in partnerships / M&A / licensing
    • Global product strategy experience
    • Experience in high‑growth biotech companies
    • Strong exposure to genomics innovation trends
  • Compensation & Location:
    • Location: San Jose, CA (onsite)
    • Travel: 30% + some international
    • Base Salary: $220,000 – $230,000
    • Additional:
      • Bonus compensation (not specified)
      • Full benefits package
  • Value Message to Candidates:
    • Lead strategy for cutting‑edge NGS and genomics products
    • Own high‑impact Director‑level leadership role
    • Work directly with executive leadership
    • Drive innovation in RNA sequencing and genomics
    • High visibility role with global influence
    • Opportunity to shape future of precision medicine and biotech

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