Responsibilities
- Global launch planning and execution for novel and innovative interventional cardiology devices, including launch readiness, sales training, messaging, competitive positioning and materials development.
- Support on‑market activities in collaboration with Commercial teams aligned with product strategy and target customer segments.
- Build and execute new therapy development plans to drive early clinical adoption and physician peer‑to‑peer education.
- Collaborate with KOLs and societies to shape product awareness, user training, and guidelines inclusion for our innovative technologies.
- Identify and address market access barriers across geographies by aligning product value propositions with stakeholder needs (e.g., clinicians, providers, payors).
- Identify new market opportunities and unmet clinical needs within interventional cardiology through ongoing voice of customer activities (e.g., new clinical indications, geographic expansion, adjunct clinical use).
- Collaborate with R&D, clinical, regulatory and operations teams to support go‑to‑market execution in new regions.
- Continuously monitor competitive landscape, procedural trends, and clinical developments to inform product positioning and market strategies.
- Provide leadership with actionable insights to guide prioritization and investment in new markets or product development opportunities.
Qualifications
- 7+ years of direct medical device industry marketing experience, with at least 5 years in a product management organization.
- Deep understanding of interventional cardiology, product training and education is strongly preferred.
- Proven experience in developing and executing successful marketing communication strategies in a global healthcare environment.
- Strong expertise in digital marketing, public relations, brand management, and content marketing.
- Exceptional communication and leadership skills with the ability to influence and engage stakeholders at all levels.
- The ability to work independently and effectively in a fast‑paced, regulated industry.
- Strong analytical skills, knowledge of statistics, ability to draw conclusions from data.
Education Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent. Advanced degree preferred.
This position is based in Milpitas, CA and is an onsite position.
The salary range is $140K to $170K based on factors including experience, skills, etc.
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