Caleres Headquarters NY – 156 W 56th St, 156 W. 56TH STREET, New York, New York, United States of America
Job Description
Posted Tuesday, April 28, 2026 at 4:00 AM
Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Sr. Director, Brand Marketing- Allen Edmonds in New York, NY where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Assure: Assure a clear, differentiated brand and storytelling vision that reflects elevated luxury taste, cultural relevance, and style fluency, driving brand desire and consumer connection. Assure integrated, full ‑ funnel marketing execution that aligns Momentum Marketing, media, content, and channels to move consumers seamlessly from awareness through conversion. Assure disciplined luxury brand stewardship by balancing brand integrity with performance, using data‑informed judgment to guide optimization, social presence, and platform decisions without diluting distinctiveness. Assure strong leadership and alignment across the organization and partners, delivering consistent brand expression, effective budget stewardship and high ‑ quality execution across all consumer touchpoints.
- Lead: Lead brand development, storytelling strategy, and consumer engagement planning, ensuring execution reflects strong cultural literacy, elevated taste and style fluency. Drive deep consumer and brand research to identify engagement drivers, retention opportunities and the effectiveness of all brand touchpoints. Lead agency and partner relationships across media, PR, brand and social setting a high bar for both performance outcomes and brand expression.
- Plan and execute: Plan and execute brand image initiatives, including marketing concepts, digital campaigns, PR, social and customer engagement leveraging best‑in‑class D2C capabilities. Ensure consistency across all consumer touchpoints delivering a cohesive brand experience from first impression through conversion across digital, social and retail environments.
- Partner: Partner closely with brand leadership to articulate and implement brand platforms, consumer engagement strategies, visioning and operating plans. Collaborate across product, brand marketing and wholesale sales to deliver compelling trade show experiences, sell‑in materials and cohesive merchandising storytelling.
- Oversee: Oversee annual marketing budget planning, strategy development and performance tracking aligning spend with current marketing realities and long‑term brand ambitions. Maintain fluent working knowledge across paid, owned and earned channels without over‑indexing on any single discipline; act as a taste‑led orchestrator rather than a channel specialist. Identify opportunities that support brand growth and market expansion.
- Demonstrate : Demonstrate performance media literacy, with the ability to evaluate strategy, interrogate KPIs and guide partners toward brand‑aligned optimization balancing effectiveness with efficiency.
Perks you will enjoy!
- Our Shoe Discounts. No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, upfront education assistance and join us for our annual internal learning and networking events
- Benefits that Start Day One. To learn more details about our total rewards including health benefits and PTO visit yourcaleres.com
- Mental Wellness. Your mental health is important to us and we offer free 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code. At Caleres we believe that the right shoes can take you anywhere and your authentic self is always in style.
Qualifications that make you the perfect fit!
- Bachelor’s Degree in Marketing or Business related degree required
- 10+ years Marketing experience preferred
- Capable of navigating a complex enterprise environment; understands how to move work across multiple verticals (eCommerce, media buying, studio operations, etc.).
- Advertising / Campaign Development / Public Relations experience preferred
#LI-AP1
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as theconsumerswe serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors including relevant skills qualifications and experience. The actual pay will equal or exceed the required minimum wage applicable to thejoblocation. Please visityourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders or sensitive personal data during the recruitment process. If you have been asked for any of the above or believe you have been contacted by someone posing as a Caleres employee please refer to our fraudulent recruiting statement found here: