Rare Beauty is hiring: PR Manager in Los Angeles

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in‑class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

POSITION SUMMARY
The PR Manager, reporting to the Director of PR & Events, North America, will be responsible for managing media relations and the planning and execution of press and influencer events to ensure cohesive and impactful brand storytelling. This role blends media relations with influencer-first event production, while also supporting North America PR agency management to ensure alignment across key markets. The ideal candidate is highly organized, relationship-driven, and knowledgeable about the current PR landscape.

RESPONSIBILITIES
Public Relations

Support PR strategy execution aligned to launches and campaigns

Own proactive pitching focusing on compelling storytelling that highlights the brand, founder, product, and mission

Field incoming media and product requests

Draft press materials including press releases, pitches, media alerts, and briefing documents

Proactively submit for media awards and opportunities spotlighting the brand, founder and products.

Build and maintain strong relationships with editors, writers, and freelance contributors at top-tier publications

Oversee product seeding and gifting initiatives for media and influencers

Monitor and track press coverage; compile monthly performance reports and insights

Maintain updated media lists, awards tracking and other administrative duties

Act as day-to-day contact for PR agencies in Canada and Mexico

Support ongoing initiatives with NA PR agencies, ensuring alignment with global brand strategy

Manage mailer timelines and shipping logistics for international distribution

Track coverage and influencer engagement generated from mailers; incorporate results into reporting

Develop and share seasonal toolkits, messaging documents, and launch timelines

Consolidate international coverage and performance metrics into global reporting

Influencer Events

Collaborate with PR & Influencer team to concept and execute influencer-and press-facing events including launch dinners, brand trips, and brand previews

Manage outreach, RSVPs, briefing materials, and event communications

Coordinate vendors, venues, catering, production, travel, accommodations, and on‑site logistics

Develop run‑of‑show documents and ensure seamless execution

Track event performance including earned media value, impressions, and qualitative impact

Lead post-event recaps with key learnings and recommendations

Cross-Functional Collaboration

Partner with Social, Creative, Sales, and International teams to ensure unified messaging

Assist in budget tracking, invoice processing/POs, and timeline management

REQUIREMENTS

5+ years of experience in PR and events (beauty, fashion, lifestyle preferred)

A proven track record of securing placements in major media outlets

Strong media relationships and understanding of the current PR landscape

Exceptional organizational and project management skills

PHYSICAL DEMANDS

Prolonged periods sitting at a desk and working on a computer.

Frequent lifting and moving of boxes and product weighing up to 30 pounds for shipments, event set up, etc.

#J-18808-Ljbffr