SEO Digital Marketer

Job Summary:
The Search Marketing Strategist will apply digital marketing strategies to increase the organization’s
online presence for content, products, or services.
Supervisory Responsibilities:
 None.
Duties/Responsibilities:
 Creates digital marketing for websites, emails, social media, and blogs.
 Collaborates with marketing, sales, design, and content teams to optimize customer experience
and build brand consistency.
 Creates content strategies for digital media.
 Uses social media to interact with clients and to build and maintain working relationships.
 Collects search engine and web traffic analytics; reviews data for patterns and makes
recommendations for optimal site exposure based on this data.
 Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales
performance metrics.
 Identifies and monitors the audience’s preferences and recommends new campaign strategies.
 Implements and optimizes analytics tools to track the behavior of website visitors.
 Maintains knowledge of developments, trends, and best practices in digital marketing.
 Performs other related duties as assigned.
Required Skills/Abilities:
 Excellent written and verbal communication skills.
 Extensive knowledge of marketing, conversion, and online customer acquisition.
 Excellent interpersonal skills with the proven ability to collaborate with web designers and
programmers.
 Excellent organizational skills and attention to detail.
 Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.
 Thorough knowledge of web design and HTML.
 Ability to optimize search engine keyword searches.
 Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.
Education and Experience:
 Bachelor’s degree in Marketing or related field required.
 At least two years of digital marketing experience required.
Physical Requirements:
 Prolonged periods of sitting at a desk and working on a computer.
 Must be able to lift to 15 pounds at times.