A premier, mid-sized law firm renowned for its work in entertainment and media is seeking a strategic and hands‑on Director of Marketing. This NYC-based leader will manage firm‑wide marketing and business development initiatives while overseeing a small, high‑performing team. Reporting directly to firm leadership, you will act as a key partner to attorneys in enhancing market visibility and driving growth.
Core Responsibilities
- Strategy & Business Development: Develop and execute firm‑wide growth strategies; partner with practice groups to identify and capture new business opportunities.
- Events & Engagement: Oversee a robust calendar of seminars, webinars, and high‑profile industry events in NY and LA, including on‑site execution and CLE logistics.
- Rankings & PR: Manage the submission process for major legal and industry directories (Chambers, Legal 500, and entertainment trade lists); identify media and thought‑leadership opportunities for attorneys.
- Proposals: Lead the drafting and production of persuasive RFPs, pitch decks, and tailored client proposals.
- Digital & CRM: Drive digital strategy and social media content; oversee CRM data integrity and marketing infrastructure to improve client tracking.
- Leadership: Manage and mentor a team of two professionals, fostering a service‑oriented and collaborative culture.
Qualifications
- Experience: 10+ years of marketing and business development experience, ideally within a law firm or the media and entertainment space.
- Skills: Proven expertise in legal rankings, RFP responses, and large‑scale event management.
- Technical: Proficiency with CRM platforms and marketing automation tools.
- Traits: Exceptional writing skills and the ability to work effectively with senior partners under tight deadlines. Experience supporting clients in the creative, entertainment, and media industries preferred.
- Hybrid: In‑office Tuesday‑Thursday.
- Benefits: Comprehensive package including medical/dental/vision, 401(k), and commuter benefits.