At ValpakClipp, the Director of National Sales is responsible for driving national revenue growth by developing and expanding relationships with large, multi‑location, and nationally branded advertisers. This role leads strategic sales efforts across direct response, retail, and agency channels, positioning Valpak’s integrated print and digital marketing solutions as high‑impact drivers of customer acquisition and retention.
The Director will act as a trusted advisor to senior decision makers, delivering consultative, insight‑driven marketing strategies that align Valpak’s portfolio with client business objectives. Success in this role requires strong executive presence, deep media expertise, and a proven ability to close and grow large‑scale, long‑term partnerships.
Key Responsibilities
- Prospect a minimum of 20 hours per week on telephone cold-calling to define and identify a qualified list of prospects.
- Establish relationships to reach key decision makers in companies that are aligned with our products and services.
- Own and achieve national revenue targets by identifying, developing, and closing high‑value, multi‑market client opportunities.
- Drive new business development while expanding and renewing existing national client relationships.Lead complex sales cycles from prospecting through contract negotiation and close.
Strategic Client Engagement
- Build and maintain relationships with senior‑level decision makers (CMO, VP Marketing, Media Directors, Agency Leadership).
- Conduct discovery to understand client objectives, challenges, and media strategies.
- Position Valpak and ValpakClipp as strategic partners delivering measurable ROI.
Integrated Marketing Solutions
- Develop and present customized, client‑specific marketing plans leveraging the full Valpak portfolio across print and digital platforms.
- Deliver compelling, executive‑level presentations that clearly articulate value, strategy, and performance impact.
- Collaborate internally with marketing, analytics, operations, and client services to ensure seamless execution.
- Maintain accurate prospect and client activity within CRM systems.
- Build and manage revenue forecasts with a high degree of accuracy.
- Monitor pipeline health and proactively manage opportunities to ensure consistent performance.
Market & Industry Expertise
- Stay current on trends in direct marketing, digital media, retail advertising, and agency models.
- Represent Valpak professionally at industry meetings, client presentations, and key market events.
Qualifications
Education & Experience
- Bachelor’s degree or equivalent combination of education and experience.
- Minimum 5 years of progressive experience in media, advertising, or marketing sales, preferably at a national level.
- Demonstrated success selling integrated print and digital solutions to national brands and/or agencies .
- Proven track record of developing senior‑level relationships resulting in $1M+ annual revenue .
- Strong knowledge of direct marketing, direct response, digital advertising, and agency buying models.
- Existing industry contacts within direct marketing, media, or agency environments preferred.
- Exceptional verbal, written, and executive‑level presentation skills.
- Strong consultative selling, negotiation, and closing abilities.
- Advanced proficiency with CRM platforms, Microsoft Office, and digital communication tools.
- Highly organized with the ability to manage multiple priorities and operate with urgency.
- Self‑motivated and comfortable working remotely in a results‑driven environment.
Additional Requirements
- Ability to travel up to 30% as needed.
- Must be able to work effectively from a home office while maintaining strong collaboration with internal teams.
Compensation Structure
- Base salary + performance‑based bonus
- Bonus tied to total brand revenue growth, including both centralized and decentralized contributions