Vice President of Marketing

Vice President of Marketing As the executive leader of a high-performing marketing team, the Vice President will partner closely with cross-functional departments to ensure cohesive branding, consistent messaging, and strong market positioning across all brands and business lines. This individual must bring a strategic mindset, strong leadership capabilities, and deep experience developing impactful marketing initiatives within the senior living or hospitality sector.
Key Duties & Responsibilities
Strategic Planning
Develop and implement strategic marketing plans aligned with organizational objectives.
Identify market trends, competitive landscape, and opportunities to position the organization effectively.
Team Leadership
Lead, mentor, and manage a team of marketing professionals.
Foster a collaborative and high-performance culture within the marketing department.
Marketing Policies and Procedures
Develop, implement, and maintain marketing policies and procedures.
Ensure compliance with industry regulations and ethical standards.
Brand Management
Oversee the organization's brand strategy and ensure consistent messaging across all channels.
Maintain brand integrity and positioning in the senior living market.
Implement brand guidelines and standards across all marketing channels.
Campaign Development
Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition.
Collaborate with the marketing team to develop marketing material.
Digital Marketing
Lead digital marketing initiatives, including online advertising, social media, blogs, and email marketing.
Stay abreast of digital marketing trends and implement innovative strategies.
Website Management
Oversee the strategic development and maintenance of the organization's website, ensuring it aligns with brand standards and effectively communicates key messages.
Collaborate with web development teams and vendors to implement enhancements, optimize user experience, and incorporate the latest technologies.
Lead the creation and execution of a comprehensive content strategy for the website, including relevant and engaging content that appeals to the target demographic.
Ensure website content remains current, accurate, and reflects the organization's values and services.
Focus on enhancing the overall user experience on the website, optimizing navigation, and ensuring accessibility for all users, including seniors and their families.
Public Relations
Develop and maintain relationships with media outlets, industry influencers, and community partners.
Oversee public relations efforts to enhance the organization's reputation.
Market Research
Conduct market research to identify target demographics, assess customer satisfaction, and make data-driven marketing decisions.
Utilize research findings to refine marketing strategies.
Budget Management
Develop and manage the marketing budget, ensuring cost-effectiveness and maximum return on investment.
Monitor and report on key performance indicators related to marketing initiatives.
Collaboration
Collaborate with cross-functional teams, including sales, operations, and executive leadership, to align marketing efforts with overall business goals.
Additional Responsibilities
All other tasks as assigned by COO.
Qualifications Education Required Bachelors or better in Marketing or related field.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.