Senior Integrated Marketing Manager, Prime Video Japan

Senior Integrated Marketing Manager, Prime Video Japan
Prime Video is redefining digital video entertainment in Japan — and this role is at the center of it. You will lead end-to-end marketing strategy and execution to drive acquisition and engagement for Prime Video Japan, while spearheading select high-impact initiatives across APAC. You'll be directly accountable for performance outcomes, marketing budgets, and paid channel strategy — all with a focus on customer impact.

Key job responsibilities

Define audience strategy and full-funnel paid marketing plans

Own media strategy, planning, buying and execution across paid channels (digital, offline – TV, Transit and OOH)

Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling

Build and optimize campaign structure: account setup, bidding strategies, budget allocation, pacing, and scaling

Lead audience planning: first-party data, re-targeting, and lookalikes

Partner with product and data teams on tracking, tagging, and signal quality (conversion APIs, pixels, clean rooms)

Leverage marketing tech and automation (AI bidding, dynamic creatives)

Own measurement and attribution: incrementality testing, geo experiments, MMM inputs

Analyze performance deeply and translate data into clear actions to improve subscription growth, ROAS and LTV

Drive creative effectiveness: testing frameworks, asset rotation, and channel learnings from performance-based iteration

Lead and drive impact from agencies

Present insights and strategy to senior management; influence cross-functional decisions

A day in the life
Your days are a mix of collaborating across marketing, business teams, Amazon Studios, and agencies — finding fresh, unmissable ways to bring our best content to customers.

About the team
You'll be joining a high-caliber team that covers the full marketing funnel — from brand awareness to performance. The team brings together sharp minds from entertainment, tech, and consumer industries, blending diverse perspectives with executional excellence and a genuine passion for what we do. It's a team that moves fast, thinks big, and delivers.

Basic Qualifications

8+ years of professional non-internship marketing experience

Experience in online advertising/marketing/sales/digital media

Experience using data and metrics to measure impact and determine improvements

Speak, write, and read fluently in Japanese

Speak, write, and read fluently in English

Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Expertise with ad platforms (Google Ads/ Meta/TikTok/DSPs) and campaign optimizations

Experience in working with media agencies

Experience in managing paid media budgets

Preferred Qualifications

Experience in building, executing and scaling cross functional marketing programs

MBA

Experience working at Entertainment/Tech/Agency side

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

#J-18808-Ljbffr