Director of Digital Marketing & Business Development

Position: Director of Digital Marketing & Business DevelopmentLocation: Fully RemoteSalary: $100K-$115K Bonus EquityGrowing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their teamOverviewThis equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.ResponsibilitiesLeverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimizationImplement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketingUse data-driven insights to improve conversion rates, retention, and customer lifetime valueEvaluate and integrate emerging marketing technologies that drive operational efficiencyOwn social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)Develop high-engagement content strategies leveraging AI-enhanced creative workflowsManage influencer relationships and ambassador programsOversee paid social campaigns and performance optimizationIdentify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunitiesDevelop and execute strategic growth initiatives aligned with company revenue targetsAnalyze market trends, customer behavior, and competitive positioning to uncover expansion opportunitiesSupport strategic planning for new product launches and category extensionsMaintain consistent brand voice while testing innovative digital engagement strategiesBuild data driven initiatives that deepen customer loyaltyPartner with product development to translate customer insights into new offeringQualifications3–7 years of experience in marketing, growth, or business development (DTC or consumer brands preferred)Demonstrated experience using AI tools for marketing automation, analytics, or content creationStrong understanding of paid social, digital advertising, and performance marketing metricsEntrepreneurial mindset with comfort operating in a fast-paced, evolving environmentAnalytical thinker with the ability to translate data into actionable growth strategiesExperience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)Passion for pets and consumer lifestyle brands is a plusJ-18808-Ljbffr