Head of Creative Marketing - Dressly

Head Of Creative Marketing Dressly — company that changes fashion industry through AI technologies and personalized approach. We create solutions that help people find their style, feel confident and boldly show themselves.
We are growing fast. Yesterday — startup, today — team with strong creative function, high pace and big ambitions for global market.
We are looking for Head Of Creative Marketing, who will strengthen existing team and take creative direction to a new level: strategy, R&D, AI implementation, systematic production, quality of solutions and scaling of what already works. This is hands-on role with direct impact on performance results and growth rate of Dressly.
Joining Dressly Now Means: Being part of a business that scales at high rates and works at the intersection of fashion, technology and AI.
Having real impact on creative strategy and seeing how your decisions directly change performance results and company growth trajectory.
Working in an environment where speed of testing, experiments and bold hypotheses are more important than formalities.
Developing yourself and team in an environment of people who think big, move fast and build global level product.
Taking responsibility for one of the key elements of our growth — creativity — and taking it to the next level.
Your Responsibilities Will Include: Creative strategy and growth focuses: forming directions that drive performance result, launching new formats and approaches.

Building R&D function: systematic experiments, testing new solutions and finding breakthrough creatives.

Production and processes: creating a clear operational system for creative team - pipelines, standards, speed, quality.

AI integration: implementing modern AI tools in design, video and production, increasing team efficiency.

Analytics and reporting: building a system for evaluating the quality of creatives, regular reporting, deep collaboration with marketing in tests and hypotheses.

Test management: managing the test matrix, prioritizing ideas, scaling winners and cutting off unprofitable.

Team and leadership: managing a large team of designers (motion/static) and creative producers, developing people and roles.

Scaling: constantly increasing the frequency of tests, speed of production and quality of creative solutions.

What We Expect From You: Experience of managing a performance creative team in a product company

Deep understanding of Meta, TikTok, Google, AppLovin and how creativity impacts performance metrics.

Analytical approach: ability to read data, build hypotheses, make conclusions and make decisions based on numbers.

Experience with AI tools and understanding how to integrate them into design, video and creative production.

Strong leadership skills: ability to build a team, set processes, delegate, give feedback and develop people.

Systematicness and structure: ability to organize a large creative flow, think in frameworks and build an operational system.

High speed and proactivity: willingness to quickly test, launch new things, adapt and find non-standard solutions.

English — at an upper-intermediate level

SKELAR — an environment for self-realization of people who are able to build successful companies. We call such companies the next big everything.
Besides businesses, we develop SKELAR foundation, created by company employees. Within the initiative we create and fund projects that help overcome the consequences of war and restore Ukraine.
We plan to continue developing tech businesses, conquering global markets and working for the victory of Ukraine.
For this we have created all possibilities within our venture builder:
8 teams of SKELAR Platform, which provides operational efficiency of businesses: from recruiting and technical equipment to financial and legal architecture; Community of founders who have already launched more than one business and can share practical experience; Internal clubs by professional directions: marketing, development, finance, recruiting; Trainings, courses, attending conferences; Medical insurance, corporate doctor.
Let’s build the next big everything together!