Social Media & Digital Content Manager (Contract)

Social Media & Digital Content Manager (Contract) This will be contract position. Compensation range $24-$27. Location: Onsite/Minnetonka HQ.
Description The Social Media & Digital Content Manager is responsible for developing and implementing our paid and non-paid social media and online content strategies to increase our website traffic and improve our sales and employee recruitment efforts. Generally, daily activities include analyzing social media campaign metrics and trends and maximizing our efforts through creating, curating and managing all published content (images, video and written). The Social Media & Digital Content Manager monitors, listens and responds to users in a "Social" way while cultivating prospective resident and team member leads. They must stay at the leading edge of industry trends, so they can create campaign strategies that generate inbound leads, gains followers, and creates a positive image for the company. To be successful, the Social Media & Digital Content Manager will frequently evaluate the success of their efforts and tweak their strategy as needed.
Responsibilities
Develop, implement and manage the company's social media strategy
Monitor SEO and user engagement and suggest content optimization
Track and analyze analytics to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Create and maintain company social media pages and profiles
Assist with social media strategy for Talent Acquisition
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Work with designers to ensure content is informative and appealing
Use social media marketing tools such as Buffer, Hoot Suite, etc.
Stay up to date with the latest social media best practices and technologies
Train local social media users on use of tools
Moderate user-generated content and messages appropriately, based on company and community policies
Collaborate with sales and human resource teams
Communicate with industry professionals and influencers via social media to create a strong network
Assist with crisis management, bad reviews, and negative news communications
Research opportunities for new social marketing platforms that reach our target audiences
Requirements and Qualifications
Bachelor's degree in marketing, advertising or journalism
3+ years of experience managing corporate social media
Excellent knowledge of Facebook, Twitter, LinkedIn, YouTube, SnapChat, Pinterest, Instagram and other social media sites as a business tool
Ability to convey ideas in a clear, precise way that is interesting and motivating
General knowledge of design to create visually appealing posts
Solid understanding and experience in evaluating SEO and web traffic metrics
Familiarity with web design and publishing
Ability to manage multiple priorities
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Demonstrated compatibility with the New Perspective Senior Living mission and operating philosophies
Demonstrated ability to read, write, speak, and understand the English language
Why New Perspective Senior Living?
A career with a purpose starts here!
This is an exciting time to join New Perspective. We are a growing company serving over 2,000 seniors today with a goal of reaching 10,000 by 2025. Our growth is creating energy, excitement, and the opportunity to make a difference in the lives of others. We have a culture of servant leadership and collaboration that supports each team member's personal and professional development. At New Perspective you're not just an employee, you are a valued member of our team.
New Perspective is an Equal Opportunity Employer.
INDLP
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.