Job Description:
Key Responsibilities
Assist in content marketing initiatives to drive traffic, engagement, and leads
Work in a team environment and collaborate on content ideas and goals
Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
Research facts to ensure accuracy and eliminate errors and misstatements
Measure and optimize content on a regular and ongoing basis
Generate content for email, blogs, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
Develop sales content for presentations, RFP templates and trade show events
Conduct research and interviews for writing assignments
Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral
Qualifications
Minimum Qualification
High School Diploma and 3 or more years of experience developing high-quality content for a brand or agency and/or military equivalent, OR a bachelor’s degree in English, Journalism, Communications, Advertising, or Public Relations. Strong portfolio of previous work
Preferred Qualification
Bachelor’s degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field and a strong portfolio
Ability to work from a content calendar and meet deadlines
Ability to work in a team environment and collaborate on strategy
Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)
Have impeccable attention to detail and quality of communication materials developed
This position is not eligible for employment-based sponsorship.
Compensation
Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.
Benefits
The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.
Education
Advertising
Business Administration/Management
Business Communications
Digital Communications and Media/Multimedia
English
Mass Communication
GED (Required)
High School (Required)
Work Experience
Communications, Marketing
Certifications
None
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J.B. Hunt Transport, Inc. is hiring: Content Marketing Specialist (Copywriter) i
J.B. Hunt Transport, Inc., Lowell, AR, United States
Job type: Full Time