Active Interest Media is hiring: Digital Advertising Operations Manager in Des M

Description
Active Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high‑performing team grounded in accountability, speed, and customer‑centric delivery. This leader will play a critical role in transforming our operations into a strategic growth engine—partnering closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.

Requirements

Own End-to-end Execution Of All Digital Campaigns Including

Display (O&O and programmatic / extended reach)

Email marketing / newsletters

Sponsored content and custom programs

Social and emerging digital products

Video

Ensure All Campaigns

Launch on time and error‑free

Are fully aligned with IOs and client expectations

Meet or exceed performance benchmarks

Implement QA processes and trafficking standards to eliminate execution errors.

Establish clear SLAs for campaign setup, optimization, and reporting.

Lead ongoing campaign optimization strategy across all active campaigns.

Translate campaign data into actionable insights and recommendations.

Ensure Every Campaign Includes

Mid‑flight optimization checkpoints

Post‑campaign analysis with clear performance narrative

Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results.

Drive improvement in

CTR, conversions, engagement metrics

Client ROI and renewal rates

Build and enforce a standardized reporting framework.

Ensure all reports are timely, accurate, and client‑ready.

Elevate reporting from data dumps to strategic insights.

Provide Sales With

Clear performance summaries

Forward‑looking recommendations

Upsell/renewal opportunities based on results

Lead, coach, and develop the Digital Ad Operations team.

Establish a Culture Of

Accountability

Responsiveness

Continuous improvement

Implement training programs to upskill team in platforms and tools, optimization techniques, and client communication standards.

Evaluate team structure and recommend hiring or restructuring as needed.

Act as the primary bridge between Sales and Operations.

Support Sales in

Building smarter, more effective proposals

Setting realistic expectations with clients

Structuring campaigns for performance and scalability

Educate and train sellers on digital product capabilities, the best practices for packaging and positioning, and what drives campaign success (and failure).

Join key client calls as subject matter expert.

Audit current workflows and implement scalable, repeatable processes.

Partner on CRM and system integration (e.g., Ad Orbit transition).

Establish KPIs and dashboards across campaign delivery timelines, performance metrics, and team productivity.

Identify inefficiencies and drive automation and simplification.

Ensure rate integrity and operational alignment with pricing and packaging.

Success metrics:

On‑time campaign launch rate

Reduction in errors / makegoods

Improvement in campaign performance metrics

Reporting turnaround time

Sales satisfaction and adoption of digital products

Client retention and renewal rates

Operational efficiency and throughput

Qualifications

5–10+ years in digital advertising operations, ad tech, or campaign management.

Proven experience leading and developing teams.

Deep understanding of

Programmatic advertising

Ad serving and trafficking

Email marketing and audience targeting

Campaign analytics and optimization

Experience working cross‑functionally with Sales teams.

Strong command of ad platforms, reporting tools, and CRM systems.

Ability to operate both strategically and tactically.

Builder + operator: comfortable fixing and scaling a function.

Highly accountable with a bias for action and urgency.

Strong communicator who can simplify complexity for Sales teams.

Data‑driven with a focus on outcomes, not just activity.

Comes from a place of “yes” regarding new products, changes or ideas.

Thrives in environments that require change, structure, and leadership.

Is, and is thought of as, un‑boring.

Why This Role Matters

Transform digital operations into a competitive advantage.

Directly influence revenue growth and client success.

Build a best‑in‑class operational team within a growing media organization.

Why AIM?
Highly engaged, passionate audiences. Real product depth across digital, events, and content. Entrepreneurial environment with leadership visibility. Opportunity to shape revenue—not just chase it. If you’re a builder, closer, and strategic thinker, we should talk. Top performers have a clear path to leadership and expanded ownership.

Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

#J-18808-Ljbffr