Key Account Marketing Manager

Job Description

CREATE NATIONAL PROGRAMMING THAT ALIGNS WITH DEPARTMENT PRIORITIES
Identifies key on‑premise trends and opportunities and develops innovative marketing solutions.

Integrates on‑premise strategy with marketing initiatives to enable large‑scale activation.

Strategically aligns relevant national accounts with key marketing opportunities.

Ensures that programs support the objectives of winning new business, driving demand, increasing relevance in key consumption occasions (e.g., socializing, at work, studying, gaming), and expanding execution within accounts.

DRIVE STRATEGY INTO ACTIONS
Understands the key account landscape and how to apply marketing tactics to meet both customer and Red Bull needs.

Collaborates with key cross‑functional stakeholders.

Develops and implements year‑round strategy within key account customers through joint business planning and segment programming.

Communicates strategy effectively to the key account sales team to ensure understanding and adoption.

LEVERAGE RED BULL'S MARKETING CAPABILITIES TO WIN NEW BUSINESS
Strategically positions and negotiates the use and leverage of Red Bull brand assets and properties.

Identifies the appropriate marketing mix to align with prospective customers’ priorities.

Understands customer needs and aligns them with Red Bull’s brand and on‑premise strategic priorities.

Delivers impactful presentations to establish credibility with prospective customer decision‑makers.

Collaborates with the Trade Marketing Manager to develop and implement creative trade solutions that capture decision‑makers’ attention and convert interest into initial meetings.

BUILD THE BRAND IN THE ON PREMISE CHANNEL
Understands and upholds brand standards across all activations.

Strategically integrates the national brand activation calendar into on‑premise activities.

Coordinates with the On‑Premise Trade Marketing Manager on the development and delivery of in‑store and digital POS materials.

Coordinates with the On‑Premise Trade and Brand Marketing teams to develop account messaging strategies that align with company initiatives.

Works cross‑functionally to protect Red Bull’s brand equity in all activations.

REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS
Serves as the expert on Red Bull marketing opportunities, programs, and initiatives for customer partners.

Collaborates with marketing counterparts (e.g., Sports, Gaming, Culture, Brand) to integrate programming across accounts.

Understands customer needs and ensures alignment with Red Bull brand and on‑premise strategic priorities.

Represents the brand in a professional and impactful manner to drive business opportunities.

ENSURE A RETURN ON INVESTMENTS OF RESOURCES AND EFFORTS
Serves as a key stakeholder in the business planning process for the On‑Premise Channel.

Identifies the business case and develops the rationale to inform programming decisions.

Designs and executes effective test initiatives.

Assumes responsibility for budget management for the On‑Premise Marketing team.

Establishes clear KPIs prior to program launch.

Leads the after‑action review process to gather insights for future programming.

ENSURE GREAT PEOPLE, GREAT PLANS, AND QUALITY EXECUTION
Shares best practices with U.S. business units and international teams.

Builds strong relationships with all internal stakeholders to promote a culture of mutual accountability and motivation.

Qualifications

5+ years of experience in Marketing and/or Sales.

On‑premise field experience is a plus.

Demonstrated track record of developing and implementing successful marketing programs.

Proven success in managing large‑scale projects; strong project management skills are required.

Able to thrive in a fast‑paced environment and remain composed under pressure.

Experience presenting in customer meetings is required.

Strong strategic thinking skills are essential.

Experience using insights to drive and inspire action.

Compensation and Benefits
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current benefits include:

Comprehensive Medical, Dental and Vision Plans

401(k) Match

Family Leave

PTO & Paid Holiday Schedule

Pet, Legal, and Life Insurance

Tuition Reimbursement

Equal Opportunity Employer
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

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