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Digital Marketing Account Strategist

ESP Engineered, Los Angeles, CA, United States

Job type: Full Time


We are looking for an experienced and dedicated Digital Marketing Account Strategist to join our Digital Marketing Agency. You will be the lead strategist on selected client accounts crafting data-driven omni-channel strategies and overseeing their implementation and optimization.

What you’ll do:

Being in direct client contact as the lead strategist on selected client accounts

Conducting market, target audience and competitor research

Auditing former campaigns to ascertain areas of strength and weakness

Planning and co‑leading human‑centric strategy workshops on client site and online

Utilizing proven methods like customer journey mapping, persona building and empathy mapping, customer segmentation etc.

Building omni‑channel strategies including all relevant marketing channels

Overseeing channel‑level implementation of strategies for email, sms, landing pages, website, apps, social media, paid media etc.

Planning and overseeing meaningful A/B tests

Analyzing campaign metrics and suggesting optimizations for ongoing campaigns accordingly

Creating and delivering regular report presentations

Who you are:

Degree in Marketing Management, Advertising, Communications, or similar field

Proven work experience of 5+ years as a digital marketing strategist

Past experience working with US based mid‑size and enterprise clients

Preferred: past client experience in healthcare, education or finance sector

Knowledge of CX

Excellent verbal and written English language skills

Familiarity with common email automation software and CRMs

Preferred: Familiarity with Salesforce Marketing Cloud and Pardot

Excellent research, strategy, and copyediting abilities

Creative ideas with a problem‑solving mindset

A keen eye for aesthetics and details

Ability to work and thrive in a fast‑paced environment, learn rapidly, and meet multiple large‑scale project deadlines simultaneously

Work Location:
Los Angeles (possibility for remote or hybrid position)

Benefits:

Opportunities for professional growth and development

Collaborate with diverse and talented teams

Engage with prominent national and international clients

Work in a dynamic and inclusive environment

Access to cutting‑edge digital technologies

Flexible work arrangements, including potential for remote work

Contribute to innovative projects with real‑world impact

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