Job description:
Amazon Ads Specialist
As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, and collaboration with cross-functional teams.
Responsibilities:
- Develop and execute Amazon strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
- Manage end-to-end Amazon advertising campaigns, including keyword research, campaign setup, budget management, and performance analysis.
- Monitor and analyze campaign performance metrics to achieve maximum return on ad spend.
- Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
- Stay current with industry trends, Amazon algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
- Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
- Utilize Amazon's advertising tools and platforms effectively, while exploring innovative solutions to enhance campaign performance and efficiency.
- Develop reports and metrics to measure campaign success.