Position Summary: The Digital News Producer is responsible for creating, editing, curating and distributing digital news content across web, social, app and email platforms. This role works closely with newsroom staff to identify compelling story opportunities, write and edit original articles and ensure content is presented in a way that serves and grows digital audiences. The producer must thrive in a fast‑paced, breaking news environment while demonstrating strong news judgment, collaboration skills and the ability to problem‑solve independently. This individual should understand how to craft engaging, audience‑focused content without relying on sensationalism or clickbait, while maintaining the highest editorial standards, fairness, accuracy and brand integrity. Adaptability, positivity and a passion for news are essential.
Position Responsibilities:
Writes and publishes original digital news articles for web and app platforms
Collaborates with reporters, producers and newsroom staff to develop and expand stories for digital audiences
Reaches out to sources and gathers additional information to support digital story development and breaking news coverage
Edits and posts reporter scripts and newsroom content for web publication
Monitors content from sister stations and coordinates article requests when appropriate
Curates and edits incoming content from Nexstar Media Wire
Crafts engaging Facebook posts designed to drive readership without sensationalism or misleading language
Selects and schedules social media content based on audience trends, engagement data and editorial priorities
Sends app, desktop and email alerts, including selecting stories and writing concise, compelling alert language
Curates the homepage and other digital platforms using audience analytics, performance data and editorial judgment
Monitors breaking news and reacts quickly to update coverage across all digital platforms
Applies SEO best practices in headlines, article structure and metadata
Works collaboratively across departments and contributes positively to newsroom culture
Utilizes analytics and audience insights to inform content decisions and platform strategy
Skill/Experience Requirements
2 years of experience in digital news, web production, or social media production preferred
Commitment to accurate, fair and ethical journalism
Strong news judgment and understanding of audience interests
Excellent writing and editing skills with experience writing full web articles
Exceptional attention to detail with strong spelling, grammar, fact‑checking and copy editing skills
Experienced with AP Style
Experience managing and posting content on social media platforms, particularly Facebook
Ability to write compelling headlines and social copy that drive engagement without clickbait
Strong understanding of digital audience behavior and content trends
Ability to work effectively under pressure during breaking news situations
Comfortable making phone calls, interviewing sources and independently gathering information for digital reporting
Organized, self‑motivated problem solver who can work independently when needed
Strong collaboration and communication skills within a newsroom environment
Ability to multi‑task and prioritize in a fast‑paced environment
Experience using analytics tools to guide editorial decisions preferred
Regularly meets measurements of success
Education Requirements
Bachelor’s degree in journalism, communications or a related field required
Typical day
This individual will spend the day identifying and producing timely digital content for web, app and social platforms. Responsibilities include writing original articles, editing reporter content for web publication, curating homepage and social content, monitoring incoming content from wire and sister stations, reaching out to sources and sending alerts across multiple platforms. The producer will collaborate regularly with newsroom staff to strengthen story coverage while reacting quickly to breaking news and changing audience needs. Daily decisions will be guided by audience data, engagement trends and strong editorial judgment.
Measurements of success
Consistent production of accurate, timely and engaging digital content
Strong performance during breaking news coverage and high‑traffic events
Growth in digital audience engagement across web, app, social and email platforms
Increased referral traffic and reader retention from social media and alerts
Positive collaboration and communication within the newsroom
Effective homepage and content curation that reflects audience interests and editorial priorities
Requirements:
Bachelor’s degree in journalism, communications or a related field required
Additional Information
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****
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Digital News Producer Job at North Carolina Association of Broadcasters in High
North Carolina Association of Broadcasters, High Point, NC, United States
Job type: Full Time