Director of Public Relations And Strategic Partnerships Job at Texas Association

CONNALLY INDEPENDENT SCHOOL DISTRICT

JOB TITLE: Director of Public Relations & Strategic Partnerships WAGE/HOUR: Exempt/Professional
REPORTS TO: Superintendent PAY GRADE: 6 / $78,607 - $109,991
DEPARTMENT: Central Office DAYS: 226 days

ROLE AND PURPOSE:
The Director of Communications leads the development and execution of a clear, proactive, and strategic
communications system that advances the district's vision, builds stakeholder trust, and supports improved student
outcomes. This role oversees all internal and external communications, including media relations, marketing, digital
platforms, and community engagement, ensuring consistent messaging and transparency across the organization.

QUALIFICATIONS:
Education/Certification:
- Bachelor's degree from an accredited college or university in communications, public relations,
journalism, marketing, English, or related field required
- Master's degree in communications, public administration, education administration, public
policy, or related field preferred

Experience:
- Minimum of five (5) years of progressively responsible experience in communications, public
relations, business/marketing, or administration — preferably in a school district, government
agency, or large organization
- Demonstrated experience leading teams, managing organizational change, and executing strategic
communications plans
- Proven track record of developing and implementing communications strategies to support
organizational priorities

Other Requirements:
- Strong commitment to equity and culturally responsive communication
- Ability to maintain confidentiality and exercise sound judgment
- Ability to work effectively in a fast-paced environment

SPECIAL KNOWLEDGE/SKILLS:
- Expertise in strategic communications and public relations
- Exceptional written and verbal communication skills
- Strong project management and organizational skills
- Ability to manage multiple priorities and deadlines
- Ability to translate complex information into clear messaging
- Strong interpersonal and collaboration skills
- Proficiency in Microsoft Office applications

MAJOR RESPONSIBILITIES AND DUTIES:

I. COMMUNICATIONS LEADERSHIP:
CONNALLY INDEPENDENT SCHOOL DISTRICT
- Develop and implement district-wide communications strategy
- Provide strategic communications counsel to Superintendent
- Maintain consistent district messaging and branding
- Monitor effectiveness and adjust strategy
II. INTERNAL COMMUNICATIONS:
- Ensure clear and consistent communication with staff
- Communicate rationale behind district decisions
- Establish feedback systems for staff input
- Provide training on communication practices
III. EXTERNAL COMMUNICATIONS:
- Manage media relations
- Communicate district priorities to community
- Ensure translation and culturally responsive outreach
- Serve as district spokesperson
IV. MARKETING AND DIGITAL COMMUNICATIONS :
- Oversee website and social media platforms
- Develop marketing campaigns aligned to priorities
- Ensure consistency across publications
V. CRISIS COMMUNICATIONS:
- Develop crisis communication plans
- Train staff on crisis protocols
- Serve as Public Information Officer during emergencies
VI. COLLABORATION:
- Align communication across departments
- Support recruitment communications
- Lead cross-functional projects
VII. OTHER DUTIES:
- Maintain professional competence
- Maintain effective relationships
- Follow district policies and procedures
- Perform other duties as assigned
VIII.SUPERVISORY RESPONSIBILITIES:
CONNALLY INDEPENDENT SCHOOL DISTRICT
- Supervise communications staff and manage department operations.
IX. EQUIPMENT & SOFTWARE SKILLS:
- Standard office equipment
- Microsoft Office applications
- Website and social media platforms

X. ADDITIONAL AREAS OF SUPPORT
- Assist the Human Resources Department in recruitment by attending job fairs and creating social
media communication for job postings, employee recognitions, and other events.
- Partner with Career and Technology Education in recruiting partners to provide more rigorous
learning experiences for students.
- Work with the Education Foundation or other supporting organizations to develop and maintain
effective relationships with area businesses and community partners on behalf of the district.
- Raise public awareness of the Education Foundation and the district through presentations to clubs
and organizations, publications, and special programs.
- Develop and implement direct marketing programs and events to cultivate, motivate, and solicit
individual, foundation, and corporate donors and partners.
- Promote community engagement by providing positive public relations between the school district
and community.
- Prepare and provide information to the public about the activities, goals, and policies of the school
district to develop community engagement.

WORKING CONDITIONS:
MENTAL DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS:
- Tools/Equipment Used: Standard office equipment, including computers and peripherals; 1.
Develop and maintain effective relationships with area businesses and community organizations on behalf of the district and the Foundation.

- Standard instructional equipment.

- Posture: Moderate standing; occasional kneeling, squatting, bending, and stooping

- Motion: Moderate walking ? Lifting: Regular light lifting and carrying (less than 15 pounds)

- Environment: Work inside and outside (exposure to sun, heat, cold, and inclement weather);exposure to noise

- Mental Demands: Work with frequent interruptions; maintain emotional control under stress